Mumbai: Jio Cinema has announced that the number of video viewers generated by the streaming platform in the first weekend alone has eclipsed what was recorded across the entire last season of IPL on digital (Disney+ Hotstar) marking a stellar opening weekend. This was also higher than the ICC T20 World Cup 2022.
Jio Cinema has also claimed that the average time spent per viewer per match has touched 57 minutes, marking over 60% increased when compared to last season’s first weekend performance (on Disney+ Hotstar). Jio Cinema has clocked over 147 Cr. video views, recording the highest-ever opening weekend for the IPL on digital.
“These numbers are exceptional and evidence of the digital revolution sweeping through the country. Digital is targetable, addressable and interactive. Unlike legacy services, measurement on digital is based on the exact number of people who come in to watch and not based on subjective extrapolation from a small sample set. The landscape for content consumption has irrevocably moved to digital and JioCinema performance this week is the biggest evidence of it,” said Viacom18 Sports CEO Anil Jayaraj. “What we witnessed through the opening weekend of the TATA IPL 2023 is a testimony of the faith viewers have shown in JioCinema’s offerings to make the league more accessible, affordable, and in unique first-time cricket broadcast languages, including Bhojpuri, Punjabi, Oriya and Gujarati. I want to thank all our sponsors, advertisers, and partners for embarking with us on this journey where we strive to elevate every fan’s TATA IPL viewing experience.”
JioCinema set the tone with the season-opening clash between MS Dhoni’s Chennai Super Kings and Hardik Pandya’s Gujarat Titans, achieving a peak concurrency of 1.6 Cr. In addition, JioCinema registered over 2.5 Cr. downloads, a record for the most installed app in a single day.
Over 10 Cr. new viewers and 5 Cr. new app downloads witnessed in this weekend comes on the back of JioCinema’s unique features like 4K feed, 12-language coverage, 16 unique feeds, hype mode, and multi-cam setup, among others. In subsequent weeks, JioCinema is set to release new features every week to delight fans, showcasing the power of immersive fan engagement on digital.
More than 20 top brands have partnered with JioCinema for their digital streaming of TATA IPL 2023, including (Co-Presenting Sponsor) Dream11, (Co-Powered) JioMart, PhonePe, Tiago EV, (Associate Sponsor) Appy Fizz, ET Money, Castrol, TVS, Oreo, Bingo, Sting, AJIO, Haier, RuPay, Louis Philippe Jeans, Amazon, Rapido, Ultra Tech Cement, Puma, Kamla Pasand, Kingfisher Power Soda, Jindal Panther TMT Rebar.
Defending champions Gujarat Titans, five-time champion Mumbai Indians, Royal Challengers Bangalore, and Delhi Capitals announced exclusive partnerships with JioCinema in the lead-up to the 2023 edition.