Mumbai: Disney Star the official television broadcaster of TATA IPL 2023, has claimed a 47 pc growth in viewing time with 8.7 billion minutes of consumption on TV (TG: BARC, 2+ Urban+Rural) for the opening match in comparison to last year. The match reach has also grown by 19 pc.
According to statement issued by Star Spots, 140 million viewers tuned in for the live broadcast on opening day, which included the Opening Ceremony with 130 million watching the first match involving Gujarat Titans and Chennai Super Kings.
“We are humbled with the overwhelming response that #IPLonStar has received from fans across the country. The massive growth in viewing time is testament to the success of our campaign, focus on building virtues of Star Sports’ broadcast, continuing dominance of linear Television as the preferred platform for uninterrupted viewing of live Cricket and most of all, the deep relationship we share with Cricket fans. This also reiterates the popularity of TATA IPL as the premier Cricket tournament in the world. We will continue to stay committed in our endeavour of serving fans through the power of storytelling, the best in-class coverage and customization at scale,” said Sanjog Gupta, Head – Sports, Disney Star
Earlier Star Sports also claimed that over 200 million* viewers watched the build-up programming for TATA IPL 2023 even before the tournament began on Friday, which is testament to Star Sports’ commitment to widen the coverage of the tournament beyond the live broadcast.
