Mumbai: Disney Star, the official television broadcaster for TATA IPL 2024, has recorded a total reach of 52 crores for the first 59 matches. As per BARC, the total reach of the tournament has grown by 6% compared to 2023 edition and 41% since expansion to 10 teams in 2022. Additionally, the broadcaster has also recorded an impressive total watch time of 40,700 crore minutes, a surge of 17% compared to 2023 and 42% compared to 2022 edition. Moreover, the TVR for the first 59 matches has grown by 16% compared to 2023 and 43% compared to 2022 edition, highlighting the popularity and growth of the tournament on television.
The intense competition amongst Southern franchises has led to CSK, RCB and SRH vying for the coveted playoff spots this year. The growth in reach and consumption (watch time) has been particularly notable in these markets, with Tamil Nadu, Karnataka, and Andhra Pradesh/Telangana leading the charge. As per BARC, the reach of the live broadcast in these states has recorded 15.5 crores viewers, marking 8% growth compared to 2023 and 26% growth compared to 2022. Furthermore, these states have recorded a total of 10,500 crore minutes of watch time, reflecting 17% growth compared to 2023 and 39% increase compared to 2022 edition. These numbers underscore the immense popularity and growing engagement of TATA IPL 2024 on television in the southern states.
The upcoming ‘Maha Match of the Week,’ features showdown between two of the IPL’s most followed franchisees RCB and CSK on May 18, 2024. As two of India’s greatest cricketers of the modern era – Virat Kohli and MS Dhoni – step onto the field on opposite sides, the clash promises to be an epic showdown with the stakes higher than ever in the quest to secure a spot in the TATA IPL 2024 playoffs.
