Disney Star, the official television broadcaster of TATA IPL 2023, has claimed that it has clocked 6230 crore minutes of watch time for the opening 10 matches. With a cumulative reach of 30.7 crore viewers for the first 10 matches, the broadcaster has garnered 25% more viewers compared to the previous IPL edition.
This reach, according to Disney Star, happens to be the second-highest ever in IPL history*. The TVR among affluent male urban sports audiences has grown by more than 20% in comparison to the last edition.
Sanjog Gupta, Head – Sports, Disney Star, said, “We are elated with the overwhelming response to Disney Star’s broadcast of Tata IPL 2023. Following on from a great opening, viewing figures continue to break records registering the 2nd highest reach and watch-time for the first 10 matches in IPL history (excluding the Covid period). This is a testament to the relentless effort and investment by Disney Star in growing Cricket fandom through its compelling marketing campaigns, world-class coverage, and enhanced storytelling. We are grateful for the continued love and support Star Sports receives from fans as their preferred destination. The peak concurrency on TV for the opening match of 5.6 Cr – the highest ever in IPL history (excluding Covid times) – demonstrates the power of IPL combined with Star Sports in aggregating viewers at the same time.”
Media reports quoting BARC data further revealed that the television rating for IPL 2023 reached a TVR of 5.1 which is up by 25 per cent from last year.
For the opening match, the broadcaster witnessed an enormous 31% growth in TV ratings along with a growth of 20% in reach compared to last season. Additionally, Tata IPL on Star Sports delivered 14 crore viewers on opening day with a peak concurrency of 5.6 crores and an engagement of 76 minutes. Star Sports is optimistic that its efforts will continue to keep fans glued to their TV screens and create an unforgettable viewing experience that celebrates the spirit of the TATA IPL 2023.
All BARC data for 2+ U+R- Disney Star Network + OOH for Live Broadcast
*: Other than IPL Editions in Covid Years
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