JioCinema, the Official Digital Streaming Partner of TATA IPL 2023, clocked over 1300 Cr. video views in the first five weeks.
According to JioCinema, the average time spent per viewer per match touched 60 minutes and the reach on Connected TV reached twice the number of viewers than that on HD TV.
“JioCinema continues to grow from strength to strength every week and it is based on clear evidence of consumer’s outright preference of catching the TATA IPL on digital,” said Viacom18 Sports CEO Anil Jayaraj. “The combination of outstanding cricket action and our robust platform proved the stellar opening weekend was just the beginning of bigger things to come. I would like to thank all our sponsors, advertisers, and partners for showing faith in our journey as we continue to elevate every fan’s TATA IPL viewing experience,” he added.
The platform breached the peak concurrency records of TATA IPL twice in a span of five days. On April 12th, they clocked a 2.23 Cr. peak during the Chennai Super Kings vs Rajasthan Royals match. Five days later, during Royal Challengers Bangalore vs Chennai Super Kings fixture, JioCinema broke the record again with a concurrency of 2.4 Cr.
As per the statement issued by JioCinema, both the number of advertisers and the revenue booked on JioCinema are significantly higher than last year on digital. The list of brands joining the digital bandwagon is expected to grow further.