Thursday, March 30, 2023
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Television
    • Radio
    • OTT
    • Cable & DTH
    • Print
    • Digital
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Television
    • Radio
    • OTT
    • Cable & DTH
    • Print
    • Digital
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

IPRS signs a licensing deal with Hungama Music to promote Fair Trade Music in India

by MN4U Bureau
October 12, 2020
in Featured, Marketing
Reading Time: 2 mins read
A A
IPRS signs a licensing deal with Hungama Music to promote Fair Trade Music in India
Share Share ShareShare

New Delhi: On the outset of October 2020, recognized as a Fair-Trade Month, The Indian Performing Right Society Limited (IPRS) celebrates its collaboration with Hungama Music, one of the leading music streaming services in the country, making it the first major licensing deal with an Indian music streaming platform. The partnership endorses fair trade music for transparent and ethical value chain for authors, composers, and all music rights holders. This licensing deal aims at helping original creators of music earn fair remuneration for their work with the well-deserved royalties.

Over the past few years, streaming has emerged as the single primary contributor to the overall growth of music consumption. According to the Deloitte report, currently, the audio and video OTT market in India is valued at around US$ 280 million, with the evolving audio OTT market providing nearly 150 million monthly active users access to millions of soundtracks across platforms.

Rakesh Nigam
Rakesh Nigam

Mr. Rakesh Nigam, CEO of IPRS commented, “We are happy and excited to sign the agreement with Hungama Music having 87 million monthly users across the Hungama network. With the growing consumption of audio in the OTT market, it is imperative to create an equal trade system where the streaming platforms respect and pay music creators for their work. It is only fair that the money paid by their subscribers should also go to the original creators of the melody. Paying back the creators shows respect for their creative work and help them have fair remuneration for the efforts put in. With the licensing deal with Hungama Music, we can do so. Participation in this movement, from other players in the music streaming industry, will help us stop the unfair treatment to the music creators happening for many years now. These will also encourage young talents to choose Music as their career option.”

“Fair Trade is about supporting, acknowledging, and celebrating businesses that seek to create an equal trade system through respect and transparency. We aim to raise awareness on the reasons why fair trade of music is important, and how it will help the original creators. At IPRS, we protect the rights of authors and composers and their composition, which makes us a willing seller only when streaming platforms show interest as a willing buyer. This will not only help, the disadvantaged creators of music but also the music community at large.” added Mr. Nigam.

Siddhartha Roy
Siddhartha Roy

Speaking about the association Siddhartha Roy, COO, Hungama Digital Media said, “We are glad to work with IPRS, a registered Copyright Society representing the music industry. We hope that this association serves as a step towards ushering in a positive change in the industry.”

Supporters of fair trade music trust all who populate the music landscape, from creators to consumers, and all those in-between embracing simple, ethical practices that ensure all parties in the music value chain, including songwriters, composers are compensated for the use of their work. Fair-trade music would give consumers a clear choice in the music value chain by clearly indicating which digital streaming and other music services operate in a fair, transparent, and ethical way.

IPRS recently also addressed the concern regarding music platforms and apps not crediting the lyricist through their campaign #CreditTheCreator. IPRS has been vocal on the same and aims to build a strong proposition for acknowledging the authors and composers of music who spend their lifetime in creating their masterpieces.

Tags: Hungama MusicIPRSRakesh Nigam IPRSSiddhartha Roy Hungama

RECENT POSTS

Ashish Khanna named CEO, Dentsu Global Services
Advertising

Ashish Khanna named CEO, Dentsu Global Services

by MN4U Bureau
March 29, 2023
0

Dentsu today announced the appointment of Ashish Khanna as Global CEO, Dentsu Global Services (DGS), a globally networked talent capability...

Read more
The Advertising Club unveils Awards Governing Committee for 54th edition of ABBYs
Advertising

The Advertising Club unveils Awards Governing Committee for 54th edition of ABBYs

by MN4U Bureau
March 29, 2023
0

The Advertising Club continues to partner with The One Show to upheave the global standards of judging, jury selection, and transparency for...

Read more
Himalaya spotlights the impact of unaddressed stress
Campaigns

Himalaya spotlights harmful impact of unaddressed stress

by MN4U Bureau
March 29, 2023
0

In the wake of rising stress levels, Himalaya Wellness Company has launched the campaign “Ab Stress Nahi, De-stress Kijiye” to...

Read more
Sunfeast Supermilk partners with CSK for 'Strongaa Whistle Podu' campaign
Campaigns

Sunfeast Supermilk partners with CSK for ‘Strongaa Whistle Podu’ campaign

by MN4U Bureau
March 29, 2023
0

Sunfeast Supermilk, from the house of ITC Foods, has announced its association with Chennai Super Kings (CSK), for IPL 2023....

Read more
People from smaller towns more influenced by digital for OTT content discovery: Report
Analysis

Digital usage for OTT content discovery surges in small towns: Report

by MN4U Bureau
March 29, 2023
0

Boston Consulting Group (BCG) and Meta today announced the launch of a new report titled ‘Seeing the BIG Picture -...

Read more
Ananda Vikatan Cinema Awards returns after two years
Events

Ananda Vikatan Cinema Awards returns after two years

by MN4U Bureau
March 29, 2023
0

Ananda Vikatan Cinema Awards, which recognises Actors and Technicians of the Tamil Film Fraternity is back with its 15th edition...

Read more

LATEST NEWS

The Advertising Club unveils Awards Governing Committee for 54th edition of ABBYs

The Advertising Club unveils Awards Governing Committee for 54th edition of ABBYs

March 29, 2023
Himalaya spotlights the impact of unaddressed stress

Himalaya spotlights harmful impact of unaddressed stress

March 29, 2023

ANALYSIS

People from smaller towns more influenced by digital for OTT content discovery: Report
Analysis

Digital usage for OTT content discovery surges in small towns: Report

by MN4U Bureau
March 29, 2023
0

Boston Consulting Group (BCG) and Meta today announced the launch of a new report titled ‘Seeing the BIG Picture -...

PEOPLE

Ashish Khanna named CEO, Dentsu Global Services
Advertising

Ashish Khanna named CEO, Dentsu Global Services

by MN4U Bureau
March 29, 2023
0

Dentsu today announced the appointment of Ashish Khanna as Global CEO, Dentsu Global Services (DGS), a globally networked talent capability...

Samir Srivastav joins Look Salon India as CEO

Samir Srivastav joins Looks Salon India as CEO

March 29, 2023

MARKETING

Hardik Pandya appointed brand face for Havmor Ice Cream
Featured

Hardik Pandya appointed brand face for Havmor Ice Cream

by MN4U Bureau
March 29, 2023
0

Havmor Ice Cream has announced its official partnership with Gujarat Titans as official Ice Cream Partner and roped in cricketer Hardik...

Subscribe to Newsletters

ADVERTISING

The Advertising Club unveils Awards Governing Committee for 54th edition of ABBYs
Advertising

The Advertising Club unveils Awards Governing Committee for 54th edition of ABBYs

by MN4U Bureau
March 29, 2023
0

The Advertising Club continues to partner with The One Show to upheave the global standards of judging, jury selection, and transparency for...

Bridgers PR partners with Femina Flaunt Studio Salon for Influencer and Celebrity Marketing

Bridgers PR partners with Femina Flaunt Studio Salon for Influencer and Celebrity Marketing

March 29, 2023
Blackcoffee.media named AOR for Sexy Beast

Blackcoffee.media named AOR for Sexy Beast

March 29, 2023

PRINT

Mathrubhumi to bid farewell to its year-long centenary celebrations
Featured

Mathrubhumi to bid farewell to its centenary celebrations

by MN4U Bureau
March 17, 2023
0

Mathrubhumi announced that the closing ceremony of its centenary celebrations will be conducted on 18th March at the CIAL Convention...

The Hindu Lit For Life makes an on-ground comeback after a 3-year hiatus

The Hindu Lit For Life makes an on-ground comeback after a 3-year hiatus

February 15, 2023
Manorama Online@25: A Celebration of Digital Diversity

Manorama Online celebrates 25 years of operations with expanded digital presence

February 8, 2023

THINK THROUGH

Think Through: IPL 2023 on Digital – Innovations that will change sports viewing forever
Exclusive

Think Through: IPL 2023 on Digital – Innovations that will change sports viewing forever

by Smitha Sapaliga
March 10, 2023
0

IPL 2023 promises to be a one-of-a-kind experience this year for its fan base in India and across the globe....

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
[email protected]

© 2019 medianews4u.com

No Result
View All Result
  • Exclusive
  • Advertising
  • Media
    • Television
    • Radio
    • OTT
    • Cable & DTH
    • Print
    • Digital
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers

Medianews4u.com © 2019 - 2023 All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist