New Delhi: Ipsos, a leading global market research companytoday announced thelaunch of Ipsos Public Affairs in India. This launch was presided by Dr. Darrell Bricker, Chief Executive Officer, Ipsos Global Public Affairs, Mr. Amit Adarkar, CEO Ipsos India and Mr. Parijat Chakraborty, Executive Director and Head of Ipsos Public Affairs, India.The public affairs winghas been launched with an aim to help customers identify what drives, builds and sustains social research and corporate reputation in India.
Speaking at the launch, Darrell Bricker, CEO, Ipsos Public Affairs said, “India is at a very crucial juncture where public opinion plays an integral role in nation building. In this context the role and power of public affairs research will be an essential ingredient. We are excited to expand our Public Affairs segment in India and it is very timely for us to invest our local capabilities in social research and development. We are confident that with the in-depth sector knowledge to assist decision-makers and global expertise, our teams in India will be able to provide access to the knowledge in social and corporate reputation research.”
Amit Adarkar, CEO Ipsos India adds “Our aim is to aid in creating a future of capturing and analysing public opinion through research methodologies that are ahead of time and futuristic. With our rich heritage of more than three decades we hope to act as facilitators in providing information to shape efficient and effective policies & programmes. We are poised to contribute to India’s journey of decision making towards improvement of society; thus building a stronger nation”.
Policy and implementations are more successful when founded on public opinion, including perception. India is facing a dire need for an active management of perception for a more satisfied public; which leads to a progressive and developing society.