Mumbai: Digital agency Isobar has hired former Ogilvy, Cheil and Maxus executive Chandrashekhar Mhaskar as Vice President to drive the digital creative and services division nationally. He will also handle the responsibilities for the west India region.
A computer engineer by qualification and having followed his heart, Mhaskar has been part of the digital advertising industry for more than two decades including international exposure in London and Singapore. He has had varied experience in heading Digital strategic business units (SBU) at renowned agencies such as OgilvyOne, Cheil Worldwide, and Maxus.
Big clients under his belt included Nokia, Cisco, British Airways, Perfetti, American Express, and Samsung. He brings with him a rich experience of integrating agency and client teams to collaboratively conceptualise award-winning digital advertising solutions and execute them to successfully tackle business challenges and drive ROI.
Mhaskar will also join Isobar India’s Leadership team, which includes Gopa Kumar, Vice-President; Anish Varghese, National Creative Director and Rahul Vengalil, Business Head (South), alongside Shamsuddin Jasani, Managing Director for Isobar India.
Isobar India has emerged as a leader amongst the digital agencies in India, winning multiple awards including Campaign Asia’s Agency of the Year, and this appointment will further strengthen it.
Shamsuddin Jasani, Isobar India Managing Director, says: “We are happy to welcome Chandrashekhar on board with our amazing team. Over the last two years, we have clearly emerged as one the leading full service digital agencies in India with over 100 creative and technology professionals. Chandrashekhar brings a vast experience across all aspects of digital, especially creative services, which he will be heading nationally. We already have a very strong Creative services and Technology business, and with Chandrashekhar leading the way, we are looking at reaching even greater heights.”
Commenting on his appointment, Chandrashekhar Mhaskar, Vice-President, Isobar India, said: “I am immensely excited to join Isobar and be part of a team that is brimming with stupendous energy. Isobar is already in the fray of creating some cutting-edge creative and tech solutions which have garnered media attention. I am really looking forward to working with Shamsuddin and the senior management team to take Isobar to greater heights in India.”