Mumbai: Sunfeast YiPPee!, known for its round instant noodle blocks and long slurpy noodles, a first-to-market experience, has launched another differentiated instant noodle variant in its portfolio, Sunfeast YiPPee! Saucy Masala.
The brand will also be launching a Sunfeast ‘YiPPee! Ki Saucy Googly’ campaign, featuring brand ambassador MS Dhoni and a consumer contest on social media for the instant noodle-lovers.
Commenting on the launch of Sunfeast YiPPee! Saucy Masala, Mr. Hemant Malik, Divisional Chief Executive, Foods Division, ITC Ltd. shared, “With its first to market offerings and exciting propositions, YiPPee! stands for thought leadership and innovation in the category. The launch of SunfeastYiPPee! Saucy Masala is another testimony to YiPPee!’s continued endeavour of delighting Indian consumers. We are confident that our new offering will excite consumers’ palate as it delivers the tanginess in a bowl of everyday noodles.”