Mumbai: These are unprecendented times and the need of the hour is to isolate ourselves and adhere to the precautionary Janta Curfew. What we would once consider normal like an evening walk, coffee with friends, grocery shopping, the joy of driving down empty roads can wait. It can wait.
In a bid to inform, educate and stay true to its brand promise of Everytainment, MX Player pulled out all stops to drive home the powerful thought that ‘ It Can Wait’ with a full page ad in leading daily Times of India as well as a series of posts on its social media handles.
The impactful ad and its copy brilliantly encapsulates what we all have thought about and therefore, why it is necessary for us to come together by staying apart. Because, just for this one day – It Can Wait.
Speaking about the same, Abhishek Joshi – Head of Marketing and Business Partnerships at MX Player said, “As a responsible brand that connects with over 75 Mn daily active users, we believe that we should do our bit to spread as much awareness as we can about the Janta Curfew on 22 March. We hope our practical take on social distancing with this ad and the message that everything else can wait strikes a chord with the masses.”
Speaking about how entertainment however isn’t stopping, he said, “At MX Player, we believe that entertainment stands for much more – it’s a means to find joy with your loved ones while watching a movie, or a song that makes you happy or a game that diverts your mind. While everything must wait today, entertainment needn’t stop and this is our small way to help audiences get through these trying times.”