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ITC’s Bingo! fuses AI and snacking in latest campaign

The brand invites consumers to share their quirkiest Tedhe Medhe hunger moments through its "Bingo! Tedhe Medhe Snack Attack" contest.

by MN4U Bureau
June 30, 2023
in Featured, Campaigns
Reading Time: 1 min read
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ITC’s Bingo! fuses AI and snacking in latest campaign
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Bingo! Tedhe Medhe, an Indian snack brand, has launched an AI-powered campaign that combines AI technology with snacking to create an entertaining experience.

Under the brand proposition of “Eat phir Repeat,” the brand invites consumers to share their memorable and quirkiest Tedhe Medhe hunger moments through its “Bingo! Tedhe Medhe Snack Attack” contest.

The winning entries will be transformed into personalised AI-generated images, which will be showcased on the brand’s social media platforms. Participants with the most interesting situations will receive prizes such as vouchers and hampers, said the brand in an official announcement.

Additionally, each week, Bingo! will select 10 winners from the AI images shared on social media, who will be awarded special prizes like engraved glass cubes, backlit display frames, and framed images.

Snack enthusiasts can participate in the contest by posting their quirky stories in the comments of this post.

Tags: AIBingo!CampaignsITC

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