Mumbai: ITW Playworx, the Entertainment, Media and Communication arm of ITW Consulting Pvt. Ltd. won the “Most Innovative Act of The Year” award at the 2018 edition of EMMA Spotlight Awards that was held at Jaighar Fort, Jaipur recently. The team was honored with the gold award in the most innovative act of the year for the longest ever Alpona (Rangoli) at the Samaj Sevi Puja Pandal of South Kolkata.
The award was given for executing the longest ever Alpona (Rangoli) at the Lake Road of South Kolkata during Durga Puja 2017. The jaw dropping Alpona, spanning a staggering 1.23 km approximately in length is arguably one of the longest ever street rangoli to have been executed. The events team of ITW Playworx, Kolkata in association with Pantaloons, came up with this idea of celebrations in the most unique manner possible. The mega rangoli saw participation from more than 322 students from Indian Art College and Government Art College of Kolkata, along with a batch of special children who all worked meticulously and tirelessly on this project.
EEMA Spotlight Awards 2018 was given to the top honors in 32 categories. The jury comprises the pioneers from the events and experiential industry. The awards have been designed to applaud and honor all the backstage partners, associates, and personnel who carry out tasks behind the scenes to bring the best out on stage. For 2 years now, the Spotlight Awards by the Event and Entertainment Management Association (EEMA) has become an integral part of the annual EEMAgine Convention.