Mumbai: ITW Playworx, the Entertainment, Media and Communication arm of ITW Consulting Pvt. Ltd. facilitated an in-film association between BharatMatrimony, India’s leading provider of online matchmaking services and Veere Di Wedding. The movie is a high spirited and upbeat coming of age story revolving around the lives of four best friends, who are on their way to find true love. However, their strong bond is put to test when an unusual situation occurs.
Directed by Shashanka Ghosh, the film is co-produced by Balaji Motion Pictures and Anil KapoorFilms and is all set to hit the screens worldwide on 1st June 2018. The movie is starring Kareena Kapoor Khan, Sonam Kapoor Ahuja, Swara Bhaskar and Shikha Talsania in lead roles, as four friends attending a wedding.
As part of the association, the brand has done an in-film integration and is being promoted across social media platforms.
Speaking on the association, Rajasekar KS – GM – Marketing, BharatMatrimony said, “Our brand connects very well with the female audience as we’re always focussed on portraying women sensitively and progressively. All our TV Ads sensitively deal with issues concerning them and show them in positive light. Therefore, the association with a film that has a powerful all-female cast was a perfect match for us. We’re glad to work with Balaji Motion Pictures, Anil Kapoor Films and ITW Playworx.”
Commenting on the association, Ruchikaa Kapoor – Sr. Vice President- Marketing & Branding, Balaji Telefilms says, “We were happy to associate with BharatMatrimony on Veere Di Wedding.The collaboration was a fruitful one and blended into the plot of the film seamlessly. BharatMatrimony &ITW Playworx catalysed the process and understood the requirements of the script.”