Mumbai : ITW Playworx, an Entertainment, Media & Communication division of ITW Consulting Pvt. Ltd. has bagged the mandate to conceptualize and create OPPO Selfie Booth for students to engage at 250+ colleges and malls in 11 cities during the OPPO Times Fresh Face 2017.
ITW Playworx will be setting up an experiential booth for 50,000+ students across 11 cities and highlight the featuresof the new OPPO F3 Selfie Expert. The booth will also allow students to take selfies/group selfies using the phone as part of the promotional strategy.
The 10thseason of OPPO Times Fresh Face is the inter-college talent hunt contest across colleges in India. It is the largest platform for college freshers to explore themselves in various fields and showcase their unique talent.The contest will be taking place in different colleges across Nagpur, Kolkata, Ahmedabad, Indore, Delhi, Bengaluru, Chennai, Chandigarh, Pune, Hyderabad and Mumbai. The event is spread over 6 months followed by the grand finale that will be hosted in Mumbai where the two national winners will be awarded an OPPO F3 Selfie Expert Dual Selfie Camera phone and an international trip.
According to Will Yang, Brand Director, OPPO India, “We always look for partners who understand our brand. We have associated with Team ITW for few campaigns and they have done some tremendous work. We hope this association will be a memorable one as well and we are able to achieve the best results and continue the association.”
Earlier, ITW Playworx also managed the on-ground activation for ICC Champions Trophy which took place in UK.