Saturday, June 20, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Campaigns

Jaguar Land Rover showcases new monitoring system at CES

by MN4U Bureau
January 13, 2015
in Campaigns
Reading Time: 2 mins read
A A
Share Share ShareShare

Jaguar Land Rover (JLR) with Intel and Seeing Machines have joined forces to develop a new sensing technology termed – the Driver Monitor System (DMS). This new technology monitors the driver’s face and eyes in an effort to reduce distracted hazardous driving.

The British automaker demonstrated this new technology in a Jaguar F-Type prototype at the 2015 Consumer Electronics Show (CES) in Las Vegas.

The carmaker states that DMS uses attention-monitoring sensors in the dashboard to detect eye and facial movements to identify when the driver has become inattentive, due to drowsiness or distraction.

JLR claims that the system’s design is sophisticated enough to understand the state of the driver in real-world conditions, including bright sunlight and if the driver is wearing glasses or sunglasses.

Commenting on this technology, Wolfgang Ziebart, Jaguar Land Rover Engineering Director, said, “The attention-monitoring technology we are showcasing at CES has huge potential for road safety.

If the driver’s gaze moves towards the infotainment screen or out of a side window, and the car identifies this, then the system could alert the driver to hazards earlier. DMS could even enhance settings in safety systems like Autonomous Emergency Braking, to reflect the driver’s lack of attention. As the car drives up to a hazard, the brakes could engage autonomously sooner because the car realises the driver has not seen the danger ahead.”

Jaguar Land Rover is currently researching a next-generation heads-up display that could utilise the full width of the windscreen to display right information to the driver at the right time, without having him to take his eyes off the road.

RECENT POSTS

Pahadi Story
Campaigns

Pahadi Story launches #TheTruthCampaign to put transparency ahead of product claims

June 20, 2026
0

Mumbai: In a category often driven by marketing claims and brand-led narratives, Himalayan produce venture Pahadi Story has launched #TheTruthCampaign,...

Read moreDetails
Jaypore launches ‘Karigari Ki Kahani’ Campaign to spotlight craft, culture and the voices shaping its future
Campaigns

Jaypore launches ‘Karigari Ki Kahani’ Campaign to spotlight craft, culture and the voices shaping its future

June 20, 2026
0

Mumbai: Jaypore, from the house of Aditya Birla Fashion and Retail, has launched ‘Karigari Ki Kahani: Keepers of the Weave’,...

Read moreDetails
Campus Activewear enters neo-casual footwear segment with Élan by Campus; launches campaign featuring Jim Sarbh
Campaigns

Campus Activewear enters neo-casual footwear segment with Élan by Campus; launches campaign featuring Jim Sarbh

June 20, 2026
0

New Delhi: Campus Activewear has announced its entry into the growing neo-casual footwear category with the launch of Élan by...

Read moreDetails
KIKO MILANO
Campaigns

KIKO MILANO unveils new global brand campaign featuring Madonna as Global Brand Ambassador

June 20, 2026
0

New Delhi: KIKO MILANO, Italy’s number one make-up brand, has launched its new global brand campaign featuring global music and...

Read moreDetails
Scaler
Campaigns

Scaler launches #NotDoneAI Campaign with Biswa Kalyan Rath to spotlight the limits of ‘Vibe Coding’

June 20, 2026
0

Mumbai: Scaler, an AI-native technology company, has launched #NotDoneAI, a new digital campaign featuring comedian and writer Biswa Kalyan Rath,...

Read moreDetails
Alite Skincare highlights evidence-based skincare in new campaign featuring Anushka Sen and Taaruk Raina
Campaigns

Alite Skincare highlights evidence-based skincare in new campaign featuring Anushka Sen and Taaruk Raina

June 20, 2026
0

Mumbai: Alite Skincare has unveiled a new digital campaign featuring television actor Anushka Sen and actor-musician Taaruk Raina, spotlighting the...

Read moreDetails

LATEST NEWS

Karan Kulkarni joins Nike as Senior Specialist, Sports Marketing – Olympics & Growth

Karan Kulkarni joins Nike as Senior Specialist, Sports Marketing – Olympics & Growth

June 20, 2026
Krutika Mehta Guhey

Krutika Mehta Guhey joins DNEG as Head – Talent Acquisition, Technology & Support

June 20, 2026

ANALYSIS

Ipsos
Analysis

73% Urban Indians positive on country’s direction, 78% upbeat on economy: Ipsos

June 19, 2026
0

New Delhi: Urban Indians continue to display strong confidence in both the country’s direction and economic outlook, according to the...

PEOPLE

Krutika Mehta Guhey
People

Krutika Mehta Guhey joins DNEG as Head – Talent Acquisition, Technology & Support

June 20, 2026
0

Krutika Mehta Guhey has joined DNEG as Head – Talent Acquisition, Technology & Support, she announced on LinkedIn. Describing the...

MARKETING

Karan Kulkarni joins Nike as Senior Specialist, Sports Marketing – Olympics & Growth
Marketing

Karan Kulkarni joins Nike as Senior Specialist, Sports Marketing – Olympics & Growth

June 20, 2026
0

Mumbai: Karan Kulkarni has joined Nike as Senior Specialist, Sports Marketing – Olympics & Growth, he announced on LinkedIn. Calling...

Subscribe to Newsletters

ADVERTISING

Omnicom Media’s Lodestar UM wins AMFI’s integrated media mandate to drive next phase of ‘Mutual Funds Sahi Hai’
Advertising

Omnicom Media’s Lodestar UM wins AMFI’s integrated media mandate to drive next phase of ‘Mutual Funds Sahi Hai’

June 19, 2026
0

Mumbai: Omnicom Media’s Lodestar UM has been awarded the integrated media mandate for the Association of Mutual Funds in India...

PRINT

Assam Tribune’s ‘Not for Sale’ front-page ad sparks debate amid financial challenges
Exclusive

Assam Tribune’s ‘Not for Sale’ front-page ad sparks debate amid financial challenges

June 9, 2026
0

Guwahati: One of Northeast India's most respected newspaper institutions, The Assam Tribune, has found itself at the centre of intense...

AUTHOR'S CORNER

Why Niche Creator Communities Are Delivering Stronger ROI Than Mass Influencers
Authors Corner

Why Niche Creator Communities Are Delivering Stronger ROI Than Mass Influencers

June 19, 2026
0

For years, the concept of influencer marketing was based on a fundamental understanding: the more people that watch and read,...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Brands that honoured fatherhood through powerful campaigns: Father’s Day 2026

Brands that honoured fatherhood through powerful campaigns: Father’s Day 2026

June 20, 2026
Karan Kulkarni joins Nike as Senior Specialist, Sports Marketing – Olympics & Growth

Karan Kulkarni joins Nike as Senior Specialist, Sports Marketing – Olympics & Growth

June 20, 2026
Krutika Mehta Guhey

Krutika Mehta Guhey joins DNEG as Head – Talent Acquisition, Technology & Support

June 20, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.