New Delhi: Paree Sanitary Pads announced youth icon, Janhvi Kapoor, as the new face of the brand. Janhvi will be endorsing the brand Paree and advocate the importance of menstrual hygiene. The brand has also launched a new campaign featuring Janhvi Kapoor with its new range of sanitary pads – Paree Super ™ Ultra with Double Feathers ™
Paree Sanitary Pads, a leading homegrown personal hygiene products company is breaking new grounds with its product innovation. With Janhvi Kapoor coming onboard, the aim is to establish the brand’s identity as a young Indian brand disrupting the feminine hygiene market. There’s a right synergy in the brand’s personality and that of Janhvi’s which resonates with young women that the brand wants to reach out to.
The new TVC is an interesting and lighthearted take on the widely used comment – Iskey toh parr nikal aaye which a girl gets to hear whenever she challenges societal norms & boundaries. The new communication with Janhvi Kapoor spins this notion on its head by asking women to not hold back during periods physically or psychologically. It shows Janhvi dancing her heart out even during her periods.
Link to TVC: