Mumbai: FCA India’s iconic SUV brand Jeep has unveiled a new integrated campaign, ‘Superior by Nature’, for its new Jeep® Compass Trailhawk All-Wheel Drive SUV. The campaign, Jeep Compass Trailhawk -Superior by Nature, has been conceptualised and created by Leo Burnett India and taps into Jeep’s storied brand philosophy.
The TVC showcases the core ingredients that makes the Trail Rated Trailhawk stand tall with its prowess as a capable off-roader as well as its character to be effortless in urban driving conditions.
Watch the TVC here:
The Trailhawk is the first Made-in-India Jeep to have earned the coveted Trail Rated badge, a global benchmark that is given to Jeep 4×4 SUVs which are developed to have much superior off-roading capabilities compared to regular 4×4 Jeep models. However, the Indian Trailhawk, equipped with the refined 9-speed automatic transmission offers a superior urban driving experience to customers.
Rahul Pansare, CMO and Head of PR, FCA India,said: “The Trailhawk has the soul of the fiercest bird of prey, the hawk,and it is a befitting metaphorfor how this SUV moves. Putting these two parts together, we came up with a stunning montage of two majestic entities matching each other and taking down everything coming in their way.”
The Trailhawk beckons customers who would love to own a hard core Jeep, arguably as authentic as one can imagine it to be, live the Jeep Life, full of adventure and enthusiasm, hence be a part of the illustrious Jeep legacy.
Rajdeepak Das, MD – India and Chief Creative Officer – South Asia, Leo Burnett, added: “The Jeep Compass Trailhawk campaign is a sleek and sharp campaign designed to bring out the SUV’s superior off-roading prowess. Earning the badge of “trail-rated” is no small feat and the campaign couldn’t be anything less than stunning. Keeping this in mind the film champions the SUV’s capabilities set in the most stunning and challenging locations with a haunting soundtrack to capture the imagination of the audience.”
The Jeep Compass Trailhawk is the most luxurious SUV in India. With its 8.4-inch touch-screen U-Connect infotainment system, it has everything you need while on the go. The features, to name just a few, include a dual-pane panoramic sunroof, an anti-glare bonnet decal, blacked out interiors and exquisite leather seats with accentuated double stitching.
CEO – Publicis Communications and Leo Burnett, South Asia: Saurabh Varma
MD – India & CCO, Leo Burnett South Asia: Rajdeepak Das
MD – India & CSO, Leo Burnett South Asia: Dheeraj Sinha
COO – West: Rakesh Hinduja
Executive VP – Sanju Menon
National Creative Directors: Sachin Kamble, Prajato Guha Thakurta
Creative Directors: Farhan Sheikh, Devang Patel
Lyricist: Archit Gadiyar
Account Management: Aman Sheikh, Hitesh Ramrakhyani, Hansom Brewer, KshitijKalra
Production House: Zoom Films
Film Director: Mark Toia
Executive Producer: Keri Grant