Jio Cinema is set to offer new series ‘Kaise Banta Hai,’ showcasing the intricate world of manufacturing and immersive journey into the creation of everyday objects. This season will comprise 8 episodes, with a frequency of 2 episodes airing per week.
Digikore Studios, known for angel investment show ‘Indian Angels’, is the team behind ‘Kaise Banta Hai’, mandated to package the blend of individual factory stories, production intricacies, and engaging moments involved in the process of making a product that transforms into a brand.
Abhishek More, Founder and CEO of Digikore Studios said, “Our show is all about uncovering the incredible work that goes into making stuff we often take for granted. We want you to feel proud of the things made in our country and get excited to learn more about them. It’s like discovering the behind-the-scenes stories of your favorite things—seeing the hard work and attention to detail that make them special. We hope to make you see these everyday items in a whole new light and get you curious about the fantastic world of manufacturing right here in India!”
Speaking on the association, a JioCinema spokesperson said, “JioCinema is delighted to partner with Digikore Studios once again for its new show, ‘Kaise Banta Hai’, a concept that is interesting and unique. The platform was built with a vision to empower viewers with limitless storytelling from India and across the globe. The extensive and diverse user base of JioCinema makes it a compelling platform for brands that aim to reach out to a wide audience segment. With this continued partnership, we look forward to bringing yet another series that will elevate the viewing experience of our audiences while we forge impact-driven and meaningful partnerships in the digital entertainment space.”
“Kaise Banta Hai” will showcase the intricate processes behind the production of various products, encompassing aspects like technology, quality, management, and more.
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