JioCinema, the official streaming partner of IPL 2023 has witnessed overwhelming support from the advertisers as the platform has managed to garner records viewers in the very first season of its IPL season..
The OTT Platform has roped in 26 big-ticket sponsors for the tournament, which is the highest number of sponsors any sporting event streaming on digital has received.
According to JioCinema, the record number of sponsors on digital is not because the ticket size is smaller but because brands are seeing more value in associating with digital.
During the upcoming matches, JioCinema expects to add more advertisers as enough data is now available for brands to evaluate where their investments bring value.
According sources from JioCinema, the platform is likely to control approximately 70% of the total advertising expenditure on the 16th season of IPL.
Several new categories of sponsors are onboard with digital this year, including tourism, audio streaming, BFSI, among others.
Recently, the platform reached a peak concurrent viewership of 2.4 crore and expects to reach more viewers in the upcoming matches.