MUMBAI: Jitendra EV’s latest TVC for its flagship electric scooter, Yunik aims to conveys the blend of masculinity, style, and practicality in everyday life. The commercial looks to capture the essence of a man’s routine, paralleling it with the dynamic features of the Yunik scooter, showcasing how it fits into a modern, active lifestyle.
The commercial opens with a man waking up, preparing for his day with a mix of energy and determination. He follows a routine that includes working out, getting ready, and gearing up to head out. His confidence is reflected in each action, mirroring the energy and agility of the Yunik electric scooter.
As he rides, the scooter is depicted as not just a mode of transport, but as an extension of his personality—stylish, efficient, and masculine. The TVC subtly weaves in the scooter’s key features (speed, eco-friendliness, ease of use, and sleek design) by paralleling them with the man’s activities, his workout symbolizes power and performance, his preparation represents modernity and readiness, and his ride represents freedom and strength.
The essence of the TVC the company explains lies in the narrative of man’s day, showing that, like his routine, the Yunik is a dependable companion for modern-day challenges, while offering a sense of freedom and style.
Sachin Shende, Marketing and Sales National Head, said “The Yunik is designed for the modern man who values both performance and style. Our campaign reflects the way our product seamlessly fits into daily life, empowering individuals to make a statement. The TVC highlights how Yunik isn’t just a ride, but a companion in the pursuit of a bold, and confident future.”
Samkit Shah, co-founder Jitendra EV said, Through this campaign, we wanted to capture the essence of what makes Yunik unique—its ability to empower you, whether you’re heading out for a workout or riding through the city. From the strength of its performance to the elegance of its design, the Yunik scooter represents a new era in electric mobility that’s bold, stylish, and completely in tune with the needs of today’s generation.”
Target Audience: The commercial primarily targets a wide audience, including youth, professionals, amilies, and government employees who value a balance between strength, style, and sustainability. These individuals see their vehicles as an extension of their personality and demand performance and innovation in their daily lives.
Conclusion: The Yunik TVC looks to convey the scooter’s appeal by associating it with the positive attributes of masculinity, style, and everyday functionality. The seamless integration of the scooter into the man’s daily life looks to reinforce its position as the ideal choice for those who want to combine performance, and modern style in one package.
TVC Campaign link –
