JMF Association (JMFA)was established in 2020 by advertising industry veterans as a voluntary self-regulatory forum of INS accredited agencies. JMFA is the apex body of the reputed advertising agencies having considerable presence on Print and Electronic (TV & Radio) and Social/Digital Media and Outdoor Media. At present JMFA has around 201-INS Accredited Advertising Agencies across India which handle cumulative business exceeding Rs. 2405 crore approximately.
The forum has actively helped its members by sharing structured first-hand information about PAN India clients, co-agencies and vendors. This has helped them in avoiding bad experiences and defaults. JMFA has received 77 defaults complaint by forum members that consolidates to around Rs 38 crores and the same is on record. It has helped in resolving cases worth Rs 6 Crores till date.
The forum also educates/discusses with its members on positive business practices on smooth client switching, secure payment mechanism, time to time revision of existing set of norms and practices and formulate credibility-based rating system for advertising agencies/clients. It also serves as a shield against any unwarranted attacks or restrictions on advertising.
The Advertising Industry veterans involved in the establishment were, Raman Kumar Chugh (Owner of Ad Agency hype n hike Advertising Inc. & President, Delhi Advertising Club); Arun Khurana (Owner of Ad Agency, Degree 360) and Gaurav Chopra (NCRC Indian Newspaper Society Regional Advertising Committee & Owner of Publication Filmi Duniya).