Mumbai: The Advertising Club has announced the appointment of Josy Paul, Chairperson & CCO, BBDO India; Minakshi Achan, Head of Brand, JioStar; and Mayur Hola, VP Brand at Swiggy, as Jury Chairs for the ABBY Awards 2026 Powered by The One Club for Creativity | The One Show.
The three industry leaders will head the Sustainable Development Goals, Branded Content and Entertainment, and Brand Experience and Activation categories, respectively, at one of India’s most prestigious creative awards platforms.
Josy Paul will chair the Sustainable Development Goals category. Widely regarded as one of India’s most influential creative leaders, Paul co-founded BBDO India in 2008 and introduced the philosophy of “Create acts, not ads.” Under his leadership, the agency has delivered globally acclaimed campaigns such as Ariel’s ‘Share The Load’, Whisper’s ‘Touch The Pickle’, and Visa’s ‘Kindness Is Cashless’, driving conversations around equality, inclusion, and social change. His work has earned top honours at Cannes Lions International Festival of Creativity, including a Grand Prix and multiple Glass Lions, along with recognition from D&AD and WARC.
Minakshi Achan has been appointed Jury Chair for Branded Content and Entertainment. With nearly three decades of experience, she currently leads marketing and creative for JioStar, overseeing the brand mandate for JioHotstar and the network’s entertainment and sports portfolio. Her career spans leadership roles across advertising, media, and fashion, including stints at Rediffusion Y&R and House of Anita Dongre, where she played a key role in shaping impactful brand narratives.
Mayur Hola will chair the Brand Experience and Activation category. As VP Brand at Swiggy, Hola leads brand strategy across the company’s portfolio, focusing on building culturally relevant and emotionally engaging consumer experiences. His career includes leadership roles at OYO and Subway India, along with a diverse background spanning gaming, advertising, and brand building.
The ABBY Awards 2026 Powered by The One Club | The One Show will be held during Goafest 2026 from May 20 to 22 at Taj Cidade de Goa Horizon.
