Saturday, June 10, 2023
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Campaigns

JWT takes fresh approach that pokes humor at pimp­les in Everyuth campaign

by MN4U Bureau
May 30, 2017
in Campaigns, Featured
Reading Time: 3 mins read
A A
Everyuth Tulsi Turmeric Facewash campaign

Share Share ShareShare

Mumbai: Everyuth Naturals releases a unique and disruptive brand ad for its newly launched variant, Tulsi-Turmeric Facewash.

The core idea of the campaign has been conceived and executed by J Walter Thompson, Mumbai; which created around a simple insight – pimples and breakouts happen; it’s only normal. There is no need to panic, it suggests, because it is NOT the end of your world

Many communications in the beauty category rely on the panic caused by sudden skin breakouts or the loss of confidence, due to a fall from that picture-perfect idea of beauty. The brand understands that there will be a lot of people who will give unwanted beauty advice. Therefore, in an effervescent, relatable manner it asks you to ignore them and go on doing the things you love while Everyuth Naturals does its duty of taking care of your skin woes.

The TVC confidently steps out of beauty molds and shows the protagonist poking fun at her pimple, and not letting her skin problems stop her in any way. Truly the right message to be sent out by beauty brands to young, impressionable minds. The TVC uses stand-up comedy as a means to reach out to the new age, social-media savvy youth.

Tarun Arora,
Tarun Arora

Commenting on the campaign, Tarun Arora, COO, Zydus Wellness said; “Our numerous consumer studies and immersions led us to the trend that the young girls of today while impressionable and under peer pressure, are still being brave and experimentative. There is an inherent desire among these girls to not succumb to any pressure, chart out their own unique journey and pen their own life stories.  It brought us to a very strong synergy between the core “natural” proposition of the brand Everyuth Naturals and being natural and “following your heart” attitude of the consumers.

Tina Sachdev,
Tina Sachdev

Commenting on the concept of the campaign; Tina Sachdev, VP & Executive Creative Director, JWT Mumbai said; “Unlike the damsel in distress often portrayed in advertising focussed on pimples, Everyuth reflects the upbeat young girl who isn’t hiding her face in acute embarrassment every time her skin breaks out in a pimple. Instead she happily gets people around her breaking into laughter with her own wry observations of people and their response to her skin issues. The idea of using a stand- up comedian we felt is fresh for a category still dominated by a problem solution format.”

 Link to the campaign:

CREDITS  

Team Everyuth Naturals:

GM Marketing :  Sachin Dingankar

DGM Marketing:  Bhupesh Desale

Senior Manager Marketing:  Hersh Magotra

Team JWT Mumbai:

Managing Partner: Rajesh Gangwani

Sr. VP & National Creative Director: Tista Sen

VP & Executive Creative Director: Tina Sachdev

Creative Director, Copy: Chitra Bhanu

Art Supervisor: Saloni Harshwal

Sr. VP & Executive Business Director: Samarth Shrivastava

Associate Vice President: Giridhar Bhat

Account Director: Arnab Ray

Account Manager: Amreta Bernard

Sr. VP & Executive Planning Director: Shaziya Khan

Planning Director: Layla Khan

Films Head: Firdaus Bohari

Production house: Ignition Films

Director: Rensil D’Silva

Producer: Partha Sarkar

Tags: Everyuth Naturalsfollowing your heartJ Walter ThompsonJWT MumbaiTarun AroraTina SachdevTulsi-Turmeric Facewash.Zydus Wellness

RECENT POSTS

Aval Vikatan brings back Jolly Day
Events

Aval Vikatan brings back Jolly Day

June 10, 2023
0

Aval Vikatan, a Tamil magazine for women, announced the return of Jolly Day, an one-day event taking place at the...

Read more
JSW One Homes: #HomeToDreamHomes Campaign
Campaigns

JSW One Homes stresses importance of trusted partners in home construction

June 10, 2023
0

JSW One Homes, the tech-enabled home construction solutions arm of JSW One Platforms, has launched its inaugural digital brand campaign,...

Read more
India Today Group launches Influencer Marketing Hub
Featured

India Today Group launches Influencer Marketing Hub

June 10, 2023
0

The India Today Group has announced the launch of an exclusive social media content creation service named 'Influencer Marketing Hub'...

Read more
Impassioned: Sreeju Premarajan – One audition that added a musical track to life
Exclusive

Impassioned: Sreeju Premarajan – One audition that added a musical track to life

June 10, 2023
0

An oblivious enrollment in a music audition – that’s all it took for Sreeju Premarajan to embark on a fulfilling...

Read more
Weekend Rewind: Balasore, World Test Championship, Gitanjali Aiyar, Brij Bhushan Singh, Mahsa Amini 
Exclusive

Weekend Rewind: Balasore, World Test Championship, Gitanjali Aiyar, Brij Bhushan Singh, Mahsa Amini 

June 10, 2023
0

#Balasore  The train accident was a tragedy of mammoth proportions and resulted in unbelievable grief. As is the case with...

Read more
Digitoonz and Shemaroo collaborate to distribute ATCHOO! season 2
Featured

Digitoonz and Shemaroo collaborate to distribute ATCHOO! season 2

June 10, 2023
0

Digitoonz, an animation studio, has announced a licensing deal with Shemaroo for the animation series ATCHOO! S2. ATCHOO! is an...

Read more

LATEST NEWS

JSW One Homes: #HomeToDreamHomes Campaign

JSW One Homes stresses importance of trusted partners in home construction

June 10, 2023
India Today Group launches Influencer Marketing Hub

India Today Group launches Influencer Marketing Hub

June 10, 2023

ANALYSIS

Indian households to make over 50% non-cash transactions by FY26: Redseer
Analysis

Indian e-commerce market to reach INR 900K Cr by FY26, driven by Tier-2 and smaller cities

June 6, 2023
0

The Indian e-Commerce market, which is currently at INR 400K Cr, is expected to reach INR 900K Cr by FY26,...

PEOPLE

Broadband India Forum appoints Meta's Shivnath Thukral as VP
Featured

Broadband India Forum appoints Meta’s Shivnath Thukral as VP

June 9, 2023
0

Broadband India Forum (BIF), an independent policy forum committed to the development and enhancement of the entire broadband ecosystem in...

OneSource adds Debaman Guin, Akanksha Srivastava and Pranav Allawadhi to its leadership team

One Source strengthens leadership team with key appointments

June 9, 2023

MARKETING

Phoenix Business Advisory appoints Nargis Fakhri as global brand ambassador
Featured

Phoenix Business Advisory appoints Nargis Fakhri as global brand ambassador

June 9, 2023
0

Phoenix Business Advisory has roped in Bollywood actor Nargis Fakhri as ambassador for its USA Business Migration Program. The company,...

Subscribe to Newsletters

ADVERTISING

Zenith India appoints Vaibhav Jadon as National Buying Head
Advertising

Zenith India appoints Vaibhav Jadon as National Buying Head

June 9, 2023
0

Zenith India, the media agency under Publicis Groupe India, has announced the appointment of Vaibhav Jadon as its National Buying...

Schbang's Gunjan S Dixit joins Buffalo Soldiers as Lead Talent Officer

Schbang’s Gunjan S Dixit joins Buffalo Soldiers as Lead Talent Officer

June 8, 2023
Mars Petcare ropes in 22feet Tribal Worldwide for its digital mandate

22feet Tribal Worldwide bags digital mandate for Mars Petcare

June 8, 2023

PRINT

Frontline relaunches with fresh look in New Delhi
Featured

Frontline relaunches with fresh look in New Delhi

June 6, 2023
0

Frontline, the fortnightly news magazine by The Hindu Group, relaunched with a new design at an event in New Delhi....

Malini Parthasarathy steps down from The Hindu board

Malini Parthasarathy steps down from The Hindu board

June 5, 2023
Dainik Bhaskar launches in Mumbai; appoints Concept to manage the brand

Dainik Bhaskar launches in Mumbai; appoints Concept to manage the brand

May 30, 2023

THINK THROUGH

How native ads can help drive awareness, engagement and conversion for brands
Featured

How native ads can help drive awareness, engagement and conversion for brands

May 23, 2023
0

The rise of social media and content-sharing platforms has had a profound impact on how native advertising fits into the...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For more details contact

Umanath.V
+91-99400-17868
[email protected]

Recent News

Aval Vikatan brings back Jolly Day

Aval Vikatan brings back Jolly Day

June 10, 2023
JSW One Homes: #HomeToDreamHomes Campaign

JSW One Homes stresses importance of trusted partners in home construction

June 10, 2023
India Today Group launches Influencer Marketing Hub

India Today Group launches Influencer Marketing Hub

June 10, 2023

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2023 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
No Result
View All Result
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers

Medianews4u.com © 2019 - 2023 All rights reserved.