Kochin: Indian Super League (ISL) teams Kerala Blasters FC has signed leading trusted jewellery brand Kalyan Jewellers as a Main Sponsor. This is the first time that a national established jewellery brand is being associated with a team in the ISL and reinforces the growing popularity of the football league.
As a Main Sponsor, Kalyan Jewellers will be featured on the front, under collar, of the Kerala Blasters player jersey and will enjoy other benefits including in-stadia branding visibility, online branding among others. The association with Kalyan Jewellers kick starts from the next match featuring Kerala Blasters.
Commenting on the association, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers said, “We are excited to be associated with Kerala Blasters, which commands a large and loyal set of fan base in the ISL. We were the first jewellery brand to have a celebrity male endorser and this disruptive thinking, challenging conventions, has been a key feature of our branding strategy. We are breaking new ground with our brand’s association with Indian football and keenly look forward to giving some special experiences to our loyal customers across the country.”
“We are happy to welcome Kalyan Jewellers as a Main Partner. Like Kerala Blasters, Kalyan Jewellers has established a unique position in the minds of its customers and we look forward to develop some exciting co-branded offerings for our patrons,” said a Mr. Amit Kohli, COO of Kerala Blasters FC.
Kalyan Jewellers is the latest brand to be associated with Kerala Blasters. Muthoot Pappachan Group is the title sponsor with Prime Meridian, Quaker, Livguard and Spartan being the other main sponsors associated with Kerala Blasters.