MUMBAI: Kalyan Jewellers, a jewellery brand, has launched a digital ad series to celebrate Navratri. The campaign series looks to celebrate the country’s cultural diversity by highlighting jewellery designs that resonate with the ethos and traditions of each state. These campaign ads are headlined by Kalyan Jewellers’ regional brand ambassadors – Ritabhari Chakraborty and Kinjal Rajpriya.
Taking forward Kalyan Jewellers’ #TraditionOfTogetherness, the campaign ad looks to capture Durga Pujo by celebrating the strength of Maa Durga while showcasing the modern woman—empowered, self-reliant, resilient, and inspirational, much like the Goddess herself. It pays homage to the spirit of the festival, highlighting togetherness, love, and the divine presence of Maa Durga.
Similarly, the Navratri celebrations in Gujarat are among one of the most-auspicious occasions in Gujarat. The campaign ad showcases the rich cultural essence and vibrant spirit of Gujarat, paying tribute to the Garba Raas and Dandiya celebrations. It celebrates the exuberance of Navratri—a festival of colors, music, and dance that holds a special place in the hearts of Gujaratis.
Ramesh Kalyanaraman, executive director Kalyan Jewellers said, “As we embark on the festive season, our all-new digital ad series celebrates the spirit of Navratri and Durga Pujo with jewellery that is as unique and meaningful as the festivals. Through this campaign, we hope to connect with our customers on a deeper level, offering them timeless designs that blend tradition with modernity.”
The campaign further marks the introduction of diamond and Navaratna-inspired jewellery designs, which look to blend tradition with contemporary elegance. The all-new designs are part of a curated range, which is now launched under the ‘Sankalp’ jewellery line. These jewellery designs are inspired by the deep cultural roots of the Bengali as well as the Gujarati community added the company.
Links to the campaign ads:
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