Kolkata: Kalyan Jewellers celebrates the vibrant spirit of Poila Boishakh with a new culturally rich digital campaign. The film, rooted in Bengali heritage and artistic tradition, stars brand ambassador Ritabhari Chakraborty and brings to life the unique storytelling format of Kabi Gaan — a lyrical exchange of poetic banter — to mark new beginnings with warmth and grace.
As Poila Boishakh heralds the Bengali New Year, it also signifies a deeply traditional and auspicious time for gold purchases. Kalyan Jewellers captures this sentiment in its latest digital film, portraying a charming exchange between a married couple engaged in Kabi Gaan. Their playful poetic banter not only reflects the cultural richness of Bengal but also the emotional depth of their relationship, culminating in the husband presenting a timeless piece of jewellery from Kalyan Jewellers — a gift symbolising love, appreciation, and celebration.
Bridging traditional values with modern-day expressions of love and identity, the film underscores Kalyan Jewellers’ commitment to embedding local heritage in its brand storytelling.
Poila Boishakh, regarded as an auspicious time for gold purchases, holds special meaning for Bengalis. It is a festival of tradition, artistic flair, and collective joy. The brand’s latest film unfolds through an exchange between a married couple, who engage in Kabi Gaan, the beloved Bengali tradition of poetic banter. With wit and warmth, the narrative highlights the couple’s bond, culminating in a heartfelt gesture as the husband gifts his wife a timeless piece of jewellery from Kalyan Jewellers, a symbol of love, appreciation, and shared celebration.
Kalyan Jewellers continues to champion regional celebrations and stories that resonate with local communities, reinforcing its identity as a brand that honours both legacy and evolving customer aspirations.
True to its ethos of trust and transparency, the brand offers its exclusive 4-Level Assurance Certificate, which includes: purity certification, lifetime maintenance, detailed product information, and secure exchange and buy-back policies. This gold standard ensures every customer experiences both emotional and tangible value.
As a new year begins, Kalyan Jewellers invites everyone to welcome Poila Boishakh with joy, tradition, and togetherness.
As the New Year dawns, let the melodies of Kabi Gaan bring joy and togetherness into your home. Celebrate Poila Boishakh with Kalyan Jewellers — where every piece tells a story of elegance, emotion, and enduring connection.
