Mumbai: Zee Entertainment Enterprises has elevated Kartik Mahadev as the Business Head for the English Premium Cluster. He will be replacing current Business Head Shaurya Mehta.
Mahadev joined the group in February 2019 with the assignment to lead marketing functions for Zee Cafe, &Flix, &PriveHD channels that falls under the premium English cluster.
Prior to joining Zee Group, Mahadev was associated with Star Sports where he was Vice-President Marketing for more than two years.
Mahadev played 11 years long stint with Mondelez and work extensively on brand Cadbury in various roles. After joining Cadbury as a management trainee in 2005, he rose to the role of Regional Category Innovation – Asia, Middle East & Africa at Mondelez.
According to his profile, he played a key role in the launch of Cadbury Bournvita Biscuits in India.
