KFC has launched a new item on its menu, the Chizza, and its campaign for the same insists it is okay not to share. The campaign has been conceptualised by Ogilvy India.
In the campaign film, two friends are at a KFC restaurant. One has a Chizza and when his friend asks him to share, feigning hurt, he says of course he will. He then pulls out his phone, clicks a picture of his food and ‘shares’ it with his friend. This is when Colonel Sanders explains, “Sabko dikhane ka. Khud khane ka.”
Aparna Bhawal, CMO, KFC India and Partner Countries said, “KFC Chizza is an iconic, cult favourite that the KFC tribe of chicken lovers just can’t get enough of. They are constantly waiting for it to come back on the menu. KFC Chizza has the perfect balance of crunch and cheese and that’s what makes it so irresistible and hence tough to share with anyone, even your best friends. So, you find innovative ways to get around the “sharing, no sharing” conundrum. Like sending them a virtual Chizza! We are thrilled to bring back this cruncheesy product on the menu for a limited time. We are already seeing great response from chicken lovers across the country, whether existing Chizza fans or those trying it for the first time.”
Ritu Sharda, CCO, North, Ogilvy India, said, “We bond over food all the time. It’s a cultural phenomenon that can be seen all around us, all the time. But hiding in there somewhere, is also a very natural, instinctive feeling we harbour. If the food is just too good, we just don’t want to share it. KFC Chizza is that crazy, cult product. When you have it at the table, you’re happy to let people see it, as long as you don’t have to share it. And that’s the feeling we took a bite out of to come up with our latest KFC Chizza Campaign. “Sabko dikhane ka, khud khaane ka”.”
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