Mumbai: KFC India has kicked off 2026 on a saucier note with the launch of its all-new Dunked range, introducing a bold, fiery, sauce-loaded twist to its iconic finger lickin’ good chicken. Designed to be fully dunked—not just dipped—the new range reimagines KFC favourites with indulgent flavours and a generous coating of sauces.
The Dunked range features an all-new Fiery Texas BBQ sauce and brings together KFC’s popular offerings in an unapologetically indulgent avatar. From the classic Chicken Zinger to Chicken Wings, crispy Chicken Leg Pieces, and Boneless Chicken Strips, each product is generously dunked in sauce to deliver a more flavourful and indulgent eating experience.
To mark the launch, KFC has released a new campaign film that celebrates the sauciness of the range in all its glory. Packed with saucy drips and no-holds-barred moments of indulgence, the film breaks the monotony of a typical work-from-office day. It follows two colleagues navigating back-to-back calls, last-minute tasks, and urgent deadlines—until the protagonist decides it’s time to get Dunked.
Before diving into the indulgence, a bit of preparation ensues, as his work bestie steps in to save his tie and hair, setting the stage for a fully immersive, messy, and flavour-packed moment with the Dunked range. The narrative captures the idea of pausing everyday chaos to savour a moment of bold, saucesome indulgence.
Commenting on the launch, Aparna Bhawal, CMO, KFC India & Partner Countries said, “YUM! Brands’ first ever Food Trends Report: What’s Next in Dining shows that in a world that feels chaotic, consumers are gravitating toward small, sensory decisions that bring emotional grounding. In fact, they see sauce as a tool for emotional excitement, bringing 2.4x more excitement to the everyday compared to other food items. With the all-new Dunked range, we’re taking this love for sauce up a notch – bold, fiery, and unapologetically saucy, it literally dunks (not dips!) KFC favs & makes them even more flavourful. KFC Dunked encourages you to slow down, savour every bite & embrace messy, indulgent saucesome fun – exactly what our new film captures. We’re thrilled to kick off 2026 with this launch & can’t wait for our fans to Dunk themselves into this awesome saucesome range.”
Mayuresh Dubhashi, Chief Creative Officer (CCO) – FCB NEO, added, “The power of the Dunked range is in the immediacy of the craving. The film is built around that instinctive pull—the kind that doesn’t wait for perfect timing. It’s a simple, human idea that feels refreshing in cluttered feeds.”
The campaign has been conceptualised and executed by FCB Neo, with Little Button Films producing the film and Tanvi Gandhi directing it.
The all-new Dunked range is now available across 1,300+ KFC restaurants in India for dine-in and takeaway, as well as via the KFC app, website, and leading food delivery platforms. Fans can also pre-order through the KFC app while dining in, skip queues, and enjoy the Dunked range, with prices starting at ₹89/-.
Agency creds
Agency: FCB Neo
Group CEO, FCB India & South Asia: Dheeraj Sinha
Chief Executive Officer: Ashima Mehra
Chief Creative Officer: Mayuresh Dubhashi
Chief Strategy Officer: Punit Kr. Singh
President: Saksham Kohli
National Creative Director: Manoj Pandey
EVP & Head of Digital: Anupam Chauhan
Creative Team: Atin Ahluwalia, Kshitij Chandel(ex), Jitendra Sharma
Account Management Team: Preksha Shinde, Poorva Tiwari
Strategy Team: Mehak Attri, Srishti Agarwal
Agency Producer: Rajesh Bhanushali
Production House: Little Button Films
Director: Tanvi Gandhi
Producer: Rachaita Vyas
