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Home Campaigns

Kirtilal Jewellers fund Short Film ‘Natyam’ released on YouTube as part of CSR program

by MN4U Bureau
May 4, 2016
in Campaigns, Featured, Mobile/Digital
Reading Time: 2 mins read
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Kirtilal Jewellers fund Short Film ‘Natyam’

Kirtilal Jewellers fund Short Film ‘Natyam’ released on YouTube

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The short film Natyam by famous Telugu Film Writer & Director Revanth Korukonda was released on 29th April to commemorate International Dance Day. Natyam with 34 mins duration was funded by Kirtilal Jewellers as part of its CSR program with dual cause of women empowerment and  promoting Indian Classical Dance and Music.

Natyam was acclaimed for its excellent theme and quality making and it is fast approaching 1,00,000 views with-in few days of launch. Women from all walks were able to co-relate themselves with the concept of Natyam in real life.

‘Natyam’ revolves around the central character named Kalyani. Kalyani is a married woman who gets occupied by the responsibilities that a marriage brings into her life and gives up her passion to dance post marriage.

It’s a story that depicts the internal conflict between external comforts and thirst for her passion. She communicates these conflicts with her father through letters. Accidentally one day she encounters a remembrance from the past that encourages her to pursue her passion again.

All the actors have done a commendable job in the film, which has many absorbing moments loaded with well scripted dialogues and intense moments between the actors. Sandhya Raju is convincing as the beautiful, passionate Kuchipudi artist Kalyani.

https://youtu.be/5gtSFseugFo

As Kalyani she portrays the internal conflict between external comforts and thirst to pursue her inner passion perfectly. She flawlessly sinks into the role and transforms herself into this mythical Kuchupudi beauty while her co-star adapted well to his role as a husband who is determined to make his wife’s dream come true.

“As an artist I feel Natyam will inspire many women who relates to the role played in the film by me. What brings joy to me is that the film is being showcased to the world on the eve of International Dance Day it is a compelling tribute to a great art and its revival.” Sandhya Raju says.

Speaking to the media Sandhya Raju and Revanth said we got to give Kirtilals credit for encouraging and funding this genre since Indian short films are starved of attention and viewership otherwise.

Tags: Actress Sandhya RajuKirthilal Jewellers CSR programKirtilal JewellersSandhya Raju on Natyamshort film NatyamShort Film ‘Natyam’ released on YouTubeTelugu Film Writer & Director Revanth

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