National: Kixx by GS Caltex highlights selecting the right engine oil for engine longevity and improved resale value with its latest campaign, Kixx Engine Oil for #BetterResaleValue.
The campaign centers on Pradeep and Deepak’s enduring friendship, woven with life’s unpredictability to showcase pivotal moments where making informed choices, such as selecting the right engine oil, can greatly impact outcomes. This storytelling approach aims to emotionally connect with the audience, underscoring the significance of informed decisions for improved results.
Kixx Engine Oil is positioned as a product that prolongs vehicle life and boosts resale value, appealing to owners who prioritize bike longevity and performance. The key message is clear: choosing Kixx Engine Oil means superior performance and durability, crucial for maximizing resale value.
K Madhu Mohan, General Manager-Marketing, GS Caltex India, emphasized the company’s commitment to quality and customer satisfaction. He stated, “At GS Caltex India, we understand the significance of choosing the right engine oil and how it impacts its resale value. With our new campaign, we aim to connect emotionally with our customers and emphasize how Kixx Engine Oil ensures the performance and longevity of their vehicles with better resale value.” This statement reinforces the campaign’s core message and highlights GS Caltex – Kixx dedication to delivering high-quality products that meet the needs of their customers.
The campaign uses storytelling to connect emotionally with customers, featuring relatable characters and real scenarios to build brand loyalty. By highlighting Kixx Engine Oil benefits, GS Caltex persuades vehicle owners to opt for this premium product for long-term advantages.
“Kixx Engine Oil for #BetterResaleValue” is a narrative by GS Caltex India educating consumers on high-quality engine oil’s importance, promoting Kixx Engine Oil and highlighting the brand’s dedication to customer satisfaction and vehicle longevity.
DVC credits:
- Creative Team- Rajeev Dusa, Rishabh Shrivastava
- Creative Director: Rakesh Thakar
- Celebrity- No celebrity
- TVC/DVC- Digital and Radio campaign
