Gaming company Krafton has announced the appointment of actor Ranveer Singh as brand ambassador for Battlegrounds Mobile India (BGMI). It will be launching a campaign themed ‘Play Pure’ featuring Singh.
Announcing the association is a film where Singh plays himself on a set. Unmindful of the director’s instructions on the dialogues, he keeps saying something else. It is then revealed that he has been playing BGMI.
Sean Hyunil Sohn, CEO, Krafton India, said, “We are elated to welcome Superstar Ranveer Singh to the BGMI family. His magnetic persona and unrelenting spirit align seamlessly with the essence of BGMI. Krafton has always been committed to providing immersive and captivating experiences for our users. This collaboration opens up a new avenue to bring exciting and engaging content that will resonate with gaming enthusiasts across the nation. Stay tuned as we embark on a new era of gaming entertainment.”
Singh added, “As an artiste, I find gaming to be an extension of my creative expression. The dedication, the competitiveness, the camaraderie and the team spirit in the gaming world resonate with me deeply. BGMI has evolved into a cultural phenomenon by creating a platform that brings together individuals from diverse backgrounds, transcending borders through their shared passion for gaming. I am thrilled to be part of this journey and look forward to exciting interactions with the Indian gaming community.”
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