Mumbai: Over the last few months, KRDS India and Clove Dental, India’s largest dental chain have been working together to approach social media for a dental brand in a fresh manner. With a lot of experimentation and brainstorming, this association has been a fruitful one and has given exciting results in terms of exploring innovative content on social media.
Senthil Anand, General Manager, KRDS India said, “Handling social media for a healthcare brand is both exciting and challenging. After succeeding with LifeCell for over 5 years, our team is well acquainted with the grammar of marketing a healthcare brand in a Social ecosystem. Clove dental, as a client are open to our ideas and innovations and always have valuable input to provide. So far it has been a great engagement, we are sure this exchange of knowledge, and creativity will continue.”
As a brand, Clove Dental has been open to exploring innovative content types which include 360 degree images/videos, GIF Polls, Vertical Videos etc. and are always using creative ways to spread awareness about dental health.
Clove and KRDS worked on a series of Info graphics that explained good oral habits to fans. These info graphics were done with simplistic designs and covered various topics like “Taking care of you – Braces and Teeth”, “Oral Health – The window to overall health”
Earlier in May, KRDS worked on the #TobaccoKills campaign highlighting the ill effects on Tobacco on oral health with illustrated posts.
One of the recent campaigns done by KRDS for Clove Dental includes showcasing their mascot, Mr.Sparky (represented as a tooth who stands for the cause of oral health awareness) in a creative manner to spread awareness on how important basic oral hygiene is. Inspired by Super Mario, the video carries the look and feel of a video game where the brand mascot is seen dodging dental issues and gaining brownie points while collecting toothbrushes and flosses. The video conveys a message as simple as “Keep your basic oral hygiene in check”.
The video can be found https://www.facebook.com/clovedentalindia/videos/1106878576118516/