Mumbai, 14 May 2025: In a landmark development in India’s personal care space, KT Professional, India’s leading salon-grade haircare brand, has partnered with JioStar Consumer Products to launch KT Kids—India’s first paediatric-approved, dermatologically tested, and natural haircare range designed specifically for children aged 3 to 12.
Featuring the globally beloved cartoon character SpongeBob SquarePants, the new range merges child-safe science with nostalgic joy. Carefully formulated for two age groups (3–7 years and 8–12 years), KT Kids offers toxin-free solutions to common childhood haircare issues such as tangling, dryness, and sensitivity. The launch marks a significant moment in the Indian FMCG industry, setting a new standard for clean, effective children’s grooming products.
Timed with Mother’s Day week in India, KT Kids is more than a product launch—it’s a tribute to the love, care, and effort that mothers invest in their children’s daily routines.
“We are proud to launch KT Kids—a category-defining range that solves everyday hair care problems for children using a safe, fun, and trusted approach,” said Dhruv Sayani, Founder of KT Kids. “We are happy to have associated with JioStar Consumer Products and add the joy of SpongeBob SquarePants to the product range. KT Kids is our Mother’s Day tribute—a gift of safety, love, and care to mothers across India. It’s a game-changer for the Indian market.”
“SpongeBob SquarePants is an iconic global franchise and a favourite among audiences in India. This association is a shining example of blending a thoughtfully curated product range with a beloved character that evokes nostalgia, fun, and cheer—making it emotionally meaningful,” said a JioStar Consumer Products spokesperson.
SpongeBob’s cheerful and enduring appeal makes him the perfect mascot for the KT Kids line—adding emotional resonance and childlike excitement to the everyday ritual of haircare.
The KT Kids x SpongeBob SquarePants range includes shampoos, conditioners, detangling sprays, and daily care essentials, all tailored to the specific needs of each age group. It will be available across leading retail stores and major e-commerce platforms in India.
