Mumbai: In a span of less than seven years, Laqshya Live Experiences (LLE), a part of the Laqshya Media Group, has garnered a sizable chunk of the events &experiential marketing business in India. With an enviable list of top corporate clients, global technical and execution partnerships, and a slew of awards to their credit including the global agency of the year from BEA World festival in Europe, LLE has practically run before they walked. Now, the agency wants to use their signature corporate professionalism and global aesthetic sensibilities to bring their Midas touch into weddings& social celebration events, with the launch of The Wedding Poetry (TWP). A full-service tech-enabled social celebrations vertical that will be separate from the corporate vertical.
Navneeth Mohan, Director & CEO-LLE and TWP explains the objective behind the new entity, “We’re excited to move from the rigor and precision of corporate events to the lyrical finesse of social celebrations. Both forms are essentially about creating moments and unforgettable experiences, so we are keen to bring our ideas to fruition through TWP. Social events, particularly weddings, are about celebrating the union of two souls together and bringing their families together in a confluence of culture and rhythm. Weddings give us a larger canvas to paint our creativity. Corporate events are all about strategic objectives fulfilled through great ideas and executions, while weddings are all about limitless creative expressions and experiences to evoke a strong emotion. Our endeavor will be to grow the corporate side to the next level and to establish the social events vertical as among the best in the business”
Saurabh Khurana- Sr VP- National added, “TWP is set to personalize the most important day in every couple’s life, poetically. TWP endeavors to weave all the romance, happiness, promises, hope, cheer, that a couple experiences, into their concepts, themes and ideas for clients. We have a fair bit of wedding experience in the team; we have carved them out of the corporate piece, and they would be focusing on TWP. With an in-house creative & design team, content team-Laqshya Live Studios and MICE & Logistics team, we are confident to provide a seamless experience to clients, like we have done for the corporate side of the business”
The Wedding Poetry has at its helm a team of young, dynamic, and passionate event planners – who call themselves the ‘wedding poets’. They will be driving the whole show with their ability to think up and formulate personalized concepts and themes for the couples. LLE has always been applauded for their marvelous ideas, and professional and process-oriented execution; we will be seeing The Wedding Poetry adopting that same mantra. But it’s not just the ideas and the themes alone that will make this venture so special. The Wedding Poetry will be writing a poem at the end of every project that will be personalized and especially drafted according to what they have gotten to know about their clients throughout the event as a gift to the newly wedded couple.
The wedding poets are committed to recreate for its clients the wedding they have dreamed of within and outside of India. Technology will also be a key driver to engage with a larger audience outside of the wedding venue considering the social distancing norms in the short term. To start with, TWP will be focusing on three buckets of celebrations. The team excels in the management of operations, execution and logistics, and will leverage the existing MICE team, which is an essential aspect in all social events.
LLE will now be reaching a much wider audience and tapping into the whole new world of social celebrations with The Wedding Poetry, that will lead to building lasting relationships and making meaningful connections.
Thoughts can become things,
Dreams can grow wings,
Tell us what wishes keep you awake
We’ll bring it alive, whatever it takes.