New Delhi: Lectrix, the e-mobility arm of SAR Group, has unveiled a striking new logo that signifies the brand’s evolution and its steadfast commitment to innovation, sustainability, and performance. This transformation marks the beginning of an exciting new phase as Lectrix prepares to redefine the electric vehicle (EV) landscape.
The new logo, in a dynamic red hue, captures the brand’s passion, drive, and action-oriented approach. Red, symbolizing relentless energy, reflects Lectrix’s commitment to pushing boundaries and leading the EV revolution. At the heart of the logo are two intertwined boomerangs, representing the perfect balance of power and innovation that propels Lectrix forward. This new identity showcases the company’s precision in driving sustainable mobility into the future.
As Lectrix enters this new era of electric vehicles, the reimagined logo embodies its rejuvenated spirit, confidence, and readiness to face the challenges of tomorrow. The themes of “Passion,” “Power,” and “Innovation” are deeply embedded in the brand’s new identity, aligning with its mission to accelerate the adoption of clean and efficient transportation solutions.
Over the years, Lectrix has been at the forefront of providing innovative EV solutions. Its pioneering Battery-as-a-Service (BaaS) offering has transformed how electric vehicles are powered and maintained, offering customers flexible, cost-effective options to address challenges like range anxiety and ownership costs. Lectrix continues to ensure that EV adoption becomes a seamless experience for both businesses and individuals.
Commenting on this milestone, Pritesh Talwar, President, EV Business, Lectrix EV, said, “We take immense pride in leading the innovation for EV solutions in India. This new logo is a powerful statement of who we are and where we’re headed. The bold red reflects our passion for creating cutting-edge solutions, while the boomerangs symbolise the innovative synergy that drives us forward. As we step into this new phase, our commitment to delivering unmatched performance and sustainable mobility remains steadfast.”
With this fresh identity, Lectrix has set the stage for its next big leap, sparking anticipation for its upcoming product launch. As the future of mobility unfolds, Lectrix, under the visionary leadership of the SAR Group, is ready to lead the charge toward a sustainable and electrified future.
