Mumbai: The Advertising Club (AdClub) has unveiled the Round 1 shortlist for the Creative ABBY Awards 2025 Powered by One Show, spotlighting the best in advertising creativity and innovation from across the country.
Among the top agencies leading the shortlist are Leo Burnett, Enormous Brands, FCB, VML, McCann, Famous Innovations, and Havas, reflecting their consistent creative prowess in India’s dynamic advertising landscape.
A diverse range of companies also feature prominently on the shortlist, including Good Morning Films, Tribes Communications, Atom Network, Cheil, Schbang, Mudra Max, Y&H, Grey Group, Hogarth Studios, Vanilla Films, Mindshare, BBH, Tilt Brand Solutions, Bennett Coleman, RedBus, Havas Life, Maitri, and Coral Media.
Additionally, SoCheers has 4 shortlists at The Abby Awards for Panchayat by Amazon Prime Video and Amazon MX Player’s launch campaigns.
Digital excellence was showcased by firms such as Schbang, BC Web Wise, Digitas, Interactive Avenues, Krafton, The New Thing by Talented, Rapidues Technologies, and Social Panga, while the design category saw strong representation from Open Design, Hyphen Brands, and Tree Design.
In the video craft space, production powerhouses like Good Morning Films, Vanilla Films, Bang Bang, Kitchen Video, and Superfly Films were also shortlisted, reaffirming their role in elevating creative storytelling.
On the client and brand side, leading names such as AIS, Jaguar, P&G Whisper, Manifest, The Times of India, Buckaroo, Axis Bank, Coca-Cola, Finolex, Reliance General Insurance, Durex, Flipkart Minutes, Lays, Navneet Education, BGMI, Ikea, Star Cement, RedBus, Samsung, Central Railway, and Dream11 made it to the shortlist.
Additional shortlisted brands include Kansai Nerolac Paints, 7Up, Durex India, Henlo Pet Nutrition, Oreo, Spotify, Uber, KitKat, P&G Shiksha, Swiggy, Acko, Apollo 24/7, BMC, MyMuse, Robin Hood Army, Alembic Pharmaceuticals, Rapido, Sebamed, UltraTech, Yatra, CaratLane, Cathay Pacific, Dorset, Honda Motorcycle, Navbharat Times, Neeman’s, Pentonic, Pepsi, The Telegraph, and US Nomads Cafe.
Media houses and broadcasters such as Bennett Coleman, ABP, Jagran Prakashan, Viacom, Star India, Hindu Group, and Zee Entertainment have also made it to the list, along with content studios like Hogarth Studios, Publicis Production, and Ryde Studio.
Notably, newer agencies are making their mark, including Y&H, tgthr, Brave, and Believe Trinity, signaling a healthy influx of fresh talent and thinking in the Indian advertising space.
Ajay Kakar, Chairman of the Awards Governing Council, The ABBY Awards, said, “The shortlist for the ABBY Awards 2025—across both Creative and Media categories—is now out. It’s heartening to see the breadth and diversity of agencies, clients, brands, publishers, and broadcasters who have made it through the first round of rigorous jury evaluation. This wide representation is a reflection of the vibrancy and depth of talent in our industry. With the second and third rounds of judging ahead, we now look forward to seeing the best rise to the top. All roads lead to the awards nights between 21st and 23rd May.”
The complete list of shortlisted entries is available on the official AdClub website.
Rounds 2 and 3 of the judging process are currently underway, and the final winners will be revealed at the highly anticipated Goafest 2025, to be held from May 21 to 23.
