New York: London International Awards has announced the 2024 Jurors from India. This year representing India at LIA Judging in Las Vegas will be Swati Bhattacharya, Santosh Padhi, Josy Paul and Sachin Talwalkar. These four industry luminaries will be onsite for LIA Judging at Encore @ Wynn, Las Vegas commencing 29th September through 7th October 2024.
Indian advertising has come a long way since the first print ad in Hickey’s Bengal Gazette, the first weekly newspaper in India. It was in the years between 1990s -2000s that storytelling became a part of advertising, evoking emotion in its viewers. And more recently, ads are purposefully created to change and reshape society.
Barbara Levy, President of LIA, said, “Over the years, we have seen wonderful work from India. While the ads work so well for the Indian audience, the messages that these award-winning creative pieces transmits transcends borders. All our jury members from India are adept storytellers; each has brought so much to Indian advertising and to the advertising industry at large.”
Jurors from India:
- Swati Bhattacharya, Former Creative Chairperson will judge TV & Cinema and Online Film
- Santosh Padhi, Chief Creative Officer, India at Wieden+Kennedy, Mumbai will judge Branded Content and Branded Entertainment
- Josy Paul, Chairperson & Chief Creative Officer of BBDO India, Mumbai will judge Creative Strategy and Transformative Business Impact
- Sachin Talwalkar, Chief Creative Officer at Havas Life Sorento, Mumbai will judge Health & Wellness
All rounds of judging are done onsite at the Encore @ Wynn Hotel. Every judge is required to see every piece of work in their respective categories. These panels decide on the Gold, Silver, and Bronze Statue Winners, as well as the Finalists. Each panel, at their discretion, also decides on whether a Grand LIA will be awarded.
As there is no off-site pre-judging, all judges are fully involved from the beginning to the end, so everyone is privy to the final results before they are published.
LIA is just one of five global shows that is included in the WARC Creative 100.
