Premium menswear brand Louis Philippe has unveiled its campaign for its Royal Wedding Collection. This exclusive range is designed to make every groom feel like royalty. The campaign has been conceptualised by Wunderman Thompson.
The film sees a groom getting ready when his father worries that while he has won his to-be-wife’s heart, would he be able to win over her people. The bride and groom come from warring kingdoms, and following the wedding, they go to meet her father. The atmosphere is tense but the bride’s father, upon seeing the groom’s clothes, is impressed and the celebrations begin.
Farida Kaliyadan, COO, Louis Philippe said, “As the wedding season is slated to begin, we are delighted to launch our Royal Wedding collection, that will make grooms feel like true kings on their special day. Each piece has been precisely created to guarantee that every wearer feels royal. Louis Philippe reinforces its position as the brand of choice for wedding purchases with this range, which offers unrivalled quality and design.”
“To celebrate the launch of the Royal Wedding Collection, we have also launched a captivating mass media campaign to highlight the essence of the assortment’s elegance and allure. The campaign is a mix of television, digital, and airport across the country and with this we intend to strengthen our position as the preferred choice for wedding purchases among young clients and their families,” added Kaliyadan.
Senthil Kumar, Wunderman Thompson, said, “In unveiling the Louis Philippe Royal Wedding Collection, we sought to encapsulate the essence of formal elegance and the pinnacle of fashion through an iconic narrative. Centred around the timeless Royal Weddings, immortalised by royal couples worldwide—we aimed to weave a tale of unity amidst Two Warring Kingdoms. The multimedia campaign showcases impeccably styled royals set against the backdrop of an ornate Royal Palace, resonating with the authenticity of an iconic Royal Wedding. The collection aims to evoke a regal sentiment, encouraging every groom to embrace the classic fashion depicted in iconic wedding portraits.”
The campaign is reinforced by a comprehensive 360-degree multimedia promotion strategy that includes airport, digital channels and more.
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