Mumbai: Louis Philippe, India’s leading premium menswear brand from Aditya Birla Fashion and Retail Ltd., unveils its cutting-edge innovative line of clothing for the contemporary man, the Perm a press Collection. The line is a celebration of re-imagined, pioneering designs and is rooted in functionality, versatility and style. The brand has launched this collection with a comprehensive campaign ‘Stay Uncrushed’ that emphasizes on resilience and determination of a true leader.
The 45 seconds TVC presents a gripping narrative of a President who overcomes great perils with sheer grit and fortitude and ultimately emerges victorious. The campaign will debut in 74 cities across multiple mediums Television, Print, Online and Out of Home. The film will be aired across digital channels, TV, over 1200 movie screens and will be supported through a diverse promotion strategy in the upcoming months.
The action packed TVC puts the spotlight on an astute leader’s feat as he embarks on a journey to save his nation from the clutches of a despot, destroying a military coup, restoring order and redeeming his country from descending into chaos. During his mission the president is sporting wrinkle resistant, spill proof attire with the iconic Upper-Crest motif emblazoned on his cuff. Throughoutthe journey his spirit similar to his choice of attire stays uncrushed.
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Farida Kaliyadan, COO, Louis Philippe said “Defining class, elegance, and status, Louis Philippe is a purveyor of fine clothing for the discerning gentleman. Louis Philippe was introduced in India in the year 1989 and almost three decades later, the brand logo – the “Crest” is prized even more for its craftsmanship and attention to detail. This film defines the ethos of the true craftsmanship and skill that brand resonates. Our new ‘Permapress’ collection promises comfort and perfection coupled with functionality and style.”
The Perma press collection is a celebration of all that Louis Philippe stands for: Design, Craftsmanship, Innovation, Functionality and Performance. With clean and refined aesthetics, the range of clothing comes with functionalities which would leave a lasting impression. Made from 100% premium cotton, the wrinkle-free Permapress collection is crafted to be extremely lightweight. The collection has excellent water and oil repellant properties and is engineered for all day comfort.
