Mumbai: LS Digital has announced the elevation of three senior leaders into pivotal CXO roles, marking a strategic move to reinforce the company’s global vision and operational excellence across key markets including India, MEA, the UK, and the US.
The leadership announcement includes the appointment of Anuraj Gupta as Chief Growth Officer for India and MEA, Shantanu Bhattacharyya as Chief Client Officer – Media, and Sudhindra CN as Chief Strategy Officer.
These leadership enhancements are part of LS Digital’s commitment to accelerating growth, driving innovation, and strengthening client success through digital-first, outcome-driven strategies.
Commenting on the leadership evolution, Rupak Ved, Group Chief Business Officer & CEO – Media, LS Digital, said, “The elevation of Anuraj, Shantanu & Sudhindra marks a significant step forward in our mission to build a future-ready organization. Their strategic foresight and commitment to client success will play a key role in accelerating our growth across India, MEA, UK & US, truly positioning us as a global powerhouse of digital transformation.”
Anuraj Gupta, in his new role as Chief Growth Officer, will lead strategic growth initiatives with a focus on new client acquisition and revenue expansion across India and MEA. He will collaborate closely with teams to deepen LS Digital’s media-integrated approach—blending data, creativity, and technology to drive tangible business outcomes.
“I’m excited to take on this expanded responsibility at a time when brands are seeking integrated solutions that tie marketing performance to business outcomes,” said Anuraj Gupta. “Our media alchemist proposition gives us a unique edge to deliver that value across markets.”
Shantanu Bhattacharyya, as Chief Client Officer – Media, will oversee the client success function and lead the delivery of integrated marketing solutions across media, creative, tech, and customer experience. He will focus on fostering collaboration, steering key conversations around AI, automation, and data privacy, and aligning marketing with client business objectives.
“Today, client success hinges on clarity, collaboration, and a deep understanding of evolving business needs,” Shantanu Bhattacharyya said. “My focus will be on building agile, insight-led marketing solutions that are aligned with real business outcomes. At LS Digital, we’re not just delivering media — we’re co-owning transformation journeys with our clients.”
Sudhindra CN, stepping into the role of Chief Strategy Officer, will lead LS Digital’s central strategy and outreach across the group. He will drive transformative, data-driven strategies that fuse AI, analytics, and human insight to shape marketing innovation and enable growth for B2B, B2C, and D2C brands.
“In a digital-first world, strategy must evolve to become both dynamic and deeply integrated across the customer lifecycle,” said Sudhindra CN. “With data, AI, and human creativity at the core, we at LS Digital look forward to craft transformative frameworks that power scalable, sustainable growth. The goal is to align global strategic thinking with local execution to deliver impact at every touchpoint.”
With these appointments, LS Digital is doubling down on its mission to empower brands through future-ready thinking, integrated marketing execution, and a steadfast focus on measurable outcomes. As it continues to scale globally, the company remains committed to delivering best-in-class digital transformation across industries and markets.
