Mumbai: Ludic, the footwear-first lifestyle brand celebrated for its playful approach to fashion, has launched its latest Sliders collection in six vibrant colors. Accompanying this launch is a witty and nostalgic ad campaign, featuring the tagline “Comfort aisa, ki ab kya bataayein” that blends humor with relatability to connect with audiences nationwide.
The campaign humorously showcases the comfort and versatility of Ludic’s sliders through a quirky interaction between a customer and a salesperson. The narrative highlights how, despite exploring countless options, Ludic’s sliders emerge as the ultimate choice for unmatched comfort and style. With its lighthearted execution, the campaign captures the essence of the brand while striking a chord with diverse audiences.
Ishit Jethwa, Founder of Ludic, commented on the launch, “At Ludic, we’ve always been committed to crafting products that blend comfort with bold, stylish designs. With over six months of meticulous development behind them, our new sliders break the mold—quite literally. Furthermore, with multiple colorways and a competitive price point, we are confident this product will enjoy widespread acceptance. Working with Braindad on the campaign was an incredible experience, as this film perfectly captures the essence of Ludic—fun, functional, and deeply relatable.”
The creative minds behind the campaign, Vishal Dayama and Devarsh Thaker from Braindad, shared, “Working with Ludic has been super! At Braindad, we love brands that trust and embrace our unconventional ideas. Ludic has been an incredibly supportive partner throughout this journey from concept to execution, where humor and individuality shine, bringing forth the brand’s vision and personality.”
Ludic’s sliders are crafted using CloudFrame™ material and a recovery EVA footbed, designed to promote muscle recovery and deliver all-day comfort. The no-stitch design ensures enhanced durability, while the ergonomic shape guarantees a secure, slip-free fit.
