Mumbai: M5 Entertainment, one of India’s largest celebrity and brand collaboration agencies is charting new territory into the world of films and OTT with a film already in development.
Spearheaded by Sonya V Kapoor and Amrita Mendonza, M5 Entertainment, has seen tremendous growth over the past few years and have successfully built a niche for themselves in the entertainment industry. Starting off solely as a talent management consultancy offering 360-degree celebrity and brand fit services that has been instrumental in identifying and building the right connection between celebrities and brands.
On their current success, Sonya V Kapoor, Founder M5 Entertainment – Movie Studio and Talent Collaboration & Management Agency, said, “We are excited and looking forward to our new venture into films and OTT, something that has been a long time coming, given our backgrounds. The need for good content is on the rise now more than ever and we are really excited to bring all that we know and have something meaningful to say with the content we produce. M5 started small and we are proud of where we have reached today. Not only do we cater to different brands but even celebrities. The need to fill the gap between celebrities and brands was the need of the hour. We take pride in being able to assist our brands make the right decision when it comes to getting the right talent.”
Having mastered the art of celebrity endorsements, social media activations and tie-ups with celebrities, talent management, OTT and digital and film content, M5 Entertainment turns its eye into producing content themselves. With the film making expertise of Sonya V Kapoor, a British Film Fellowship Winner with as many as 5 nonfiction films doing the rounds of the international film circuit and a film that is an official part of the US Congress Library, the move into creating content themselves is a natural and expert transition. Clubbing this with the talent relationships that Amrita Mendonza brings with her experience working with Globosport and Roposo only gives wings to M5 Entertainment’s vision in the near future for brand services and talent acquisition. Engaging with the finest talent across films, sport and music over the years nationally and internationally Amrita as the head of Talent at M5 Entertainment has helped give a jumpstart in the industry.
“After gaining enough experience with various agencies of how the industry really works, M5 took baby steps and with correct nurturing, we stand proud in the industry ourselves today. We started M5 with the aim of doing right by our brands and talents and fulfilling their needs and requirements. Our next step is indeed very special and we are looking forward to having an equally successful stint with films and OTT” added Amrita Mendonza, Director, M5 Entertainment.
