Mumbai: Maars Communicates, a PR and communications agency, has been appointed as the official strategic communications partner for BabyOrgano, a leading Ayurvedic wellness brand for children. The announcement comes on the heels of BabyOrgano raising ₹20 crore ($2.4 million) in a pre-Series A funding round led by RPSG Capital Ventures with participation from Sauce.vc.
The fresh capital will fuel BabyOrgano’s expansion plans across product development, marketing, and operations, with the brand targeting ₹100 crore in revenue by FY27. With a community of over one million parents and an impressive 40% repeat purchase rate, BabyOrgano continues to solidify its position as one of India’s most trusted names in holistic child wellness.
Mausam Shah, Founder & Director – PR, Maars Communicates, said, “BabyOrgano stands at the intersection of trust, tradition, and innovation. Their mission aligns perfectly with the purpose-driven brands we champion at Maars Communicates. We are excited to shape their narrative, amplify their vision, and elevate Ayurveda-led child wellness into mainstream conversations.”
Aayush Shah, Co-Founder & Director – Digital & Business Development, Maars Communicates, added, “At Maars, we prioritise brands that create meaningful impact. BabyOrgano’s growth reflects strong values and deep consumer trust. We look forward to strengthening their reputation and leading high-impact storytelling as they expand across India.”
Ripul Sharma, COO of Natureovedic Consumers Pvt Ltd, said, “As BabyOrgano makes strides in the kids’ care space, the strategic expertise of Maars Communicates will be an immense asset. BabyOrgano is a leading kids’ D2C health, wellness and personal care brand built on innovative, science-backed Ayurvedic products. Partnering with Maars Communicates enables us to leverage their deep experience and strong industry relationships, creating a powerful synergy that aligns with our vision for accelerated and impactful growth.”
Maars Communicates, founded by Mausam and Aayush Shah, manages communications for over 50 retainer clients across real estate, corporate, lifestyle, entertainment, AI studios, and the creator economy. The agency has led PR for marquee brands including MX Player, EPIC Channel, Lux Golden Rose Awards, Event Capital’s IPs like WindMill Festival and PetFed, and kids’ brands like R for Rabbit.
