Mumbai: Madhur Pure & Hygienic Sugar, the leading retail brand, has released a new digital campaign ahead of the festive season to promote its ‘Madhur Mithaas with 5S guarantee’ in association with BC Web Wise. The digital campaign reminds customers to indulge in their favourite festive sweets, but to make the indulgence completely guilt-free by using only the Purest and most hygienic Madhur Sugar, which offers the unique 5S guarantee. Madhur Sugar, which is the country’s most loved and largest brand of refined sugar offers the promise of safety and hygiene, with the shiny, white sugar crystals being untouched by hand, unadulterated and ingrained with the 5S guarantee of Safed, Shuddh, Samaan, Surakshit and Sulphur-free.
The campaign is being launched across social media and OTT platforms as well as being marketed across display marketing and remarketing channels. The brand is looking to spread its message of indulging in sweets with the Madhur purity assurance to all their fans across different platforms.
In the current scenario, the brand seeks to recapitulate and restate the importance of purchasing clean and hygienic packaged goods, which are untouched by hands and indulging in our favourite sweets prepared with the purity of Madhur Sugar. As people start to get ready for the festive season, the campaign has been launched in various states such as (Haryana, Delhi, Karnataka, Goa, Madhya Pradesh, Andhra Pradesh, Goa, Chhattisgarh, Gujarat, Uttar Pradesh, Punjab & Rajasthan).
Speaking on the occasion, Falgun Bhatt, Head Marketing at Madhur Sugar said “Madhur Sugar has, for the past decade, professed hygiene-awareness. So much so that, the name of the brand is itself Madhur Pure & Hygienic Sugar. While consumers have, slowly started buying into the quality promise, we have witnessed many fellow Indians graduating from the unclean, impure and unhygienic loose sugar to Madhur Sugar. They now see reason to move towards quality offering by Madhur Sugar which offers the 5S benefits and is untouched by hand.
This said, having spent 2020 the way we all have, we at Madhur Sugar want to make the most of the last 3 months of the year! Hence, we are going all out to tell all our consumers to make the most of the festive season – to indulge in the safe home-made delicacies, and ensuring that the purity is intact by using only the best quality and trusted ingredients like Madhur Sugar!”
Talked about the campaign, Chaaya Baradhwaaj, Founder & MD, BC Web Wise said “With digital becoming mainstream, it is very exciting for us to keep reinforcing the brand message across the consumer journey on digital optimising the ROI through the funnel leveraging relevant digital touchpoints, tools, content, as well as content creators.”
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