Mumbai : Madison BMB has announced the win of Asian Paints’ Bath Business Mandate. The agency has won the mandate to do the advertising, strategy and creative for all brands that come under the Bath Business vertical of Asian Paints.
Ms. Prabha Prabhu, CEO, Madison BMB says: “To begin with Asian Paints gave us a project on EssEss, (Bath Fittings and Accessories), a brand that Asian Paints had bought over. We did a good job in terms of Strategy and Creative. And that made Asian Paints give us the creative responsibilities for the entire bath business on a retainer.
“I am proud to be associated with a prestigious company like Asian paints. It is stimulating for myself and my people to work with the very capable brand teams at Asian paints. After owning the WALLS, we will work towards Asian Paints owning the BATH SPACE. We, the agency and the brand team at Asian Paints are working towards fulfilling this objective.”
Adds on Mr. Raj Nair, Chief Creative Officer, Madison BMB: “It’s great to work with the leadership and brand team at Asian Paints Bath Business. The opportunity to build brands through communication, ground up, is truly challenging and stimulating at the same time. We are in the process of developing work that is above, below and through the line and making sure ideation with regard to strategy and creative is truly insightful followed by pitch perfect execution.”
Mr Manish Choksi, President, Home Improvement, International Business and IT, Asian Paints says “We are happy to have Madison BMB work on our Bath Business portfolio. In the short duration that they have worked with us, they have successfully created ideas and campaigns that have brought saliency for our bath brands. The conceptualization and execution of ideas – both have been done quite well.”
Madison BMB is the advertising unit of Madison World, a diversified Communication Group with 26 units across 11 specialized functions of Advertising, Media, Business Analytics, Out-of-Home, Events, Activations, Retail, PR, Entertainment, Mobile and Sports; employing over 1,000 communication professionals across cities in India, Sri Lanka and Thailand.