Mumbai: Madison Digital has announced that it has won the SEO mandate for Indira IVF, the largest fertility clinics chain in India. The account was won in a multi-agency pitch and the agency will handle all SEO-related work for Indira IVF.
Since its inception, Indira IVF has worked relentlessly for providing affordable and creditable infertility treatment to the low and middle income segment. Armed with state-of-the-art infrastructure, Indira IVF helps countless couples navigate the often complicated journey of infertility and ultimately realize their dream of parenthood. Started in Udaipur, Rajasthan by Dr. Ajay Murdia, Indira IVF now has over 92 centres across India.
Mr. Nitiz Murdia, Director-Indira IVF, commenting on the collaboration said, “Infertile couples looking for fertility treatments these days are selecting digital means to research and reach the doctor via tele-consultation. We are happy to partner with Madison Digital to strengthen Indira IVF’s online presence.”
Says Mr. Vishal Chinchankar, Chief Digital Officer, Madison Digital, “Another great win during the lockdown. We’re happy to partner with Indira IVF and look forward to a great journey ahead.”
Madison Digital is a part of Madison Media that has been ranked amongst the Top 5 Global Independent Agencies of the World by RECMA 2020. It is also the 2nd Most Admired Media Agency by the Economic Times Brand Equity Ad Agency Reckoner, 2018-19. Recently, Madison Media was declared the Best Digital & Social Media Agency of the Year 2020 at IDMA 2020. Last year, Madison Digital was voted Agency of the Year at Digies Digital Awards 2019, Brand of the Year for Viacom18 at DMA Echo Asia Awards; Mobile Media Agency of the Year at IDMA Digital Awards, in addition to winning over 78awards since January 2019.
Madison Digital does digital work for clients like Marico, Asian Paints, Viacom 18, Godrej Properties, Pidilite, Blue Star, McDonald’s, Tata Chemicals, Crompton, Indian Oil, Snapdeal, Piramal Healthcare, Honda 2 wheelers, Fabrento, Indiabulls and many others. Madison Digital is a part of Madison World which through its 11 companies served last year, as many as 500 advertisers.