Mumbai: Casual wear brand US Polo Assn the official brand of the United States Polo Association (USPA), has announced His Highness Maharaja Sawai Padmanabh Singh (Pacho) of Jaipur, India as its new Global Brand Ambassador.
Singh is a member of the Royal Family of Jaipur and is the current Maharaja of Jaipur. A professional polo player, Singh has played for and captained the Indian National Team and has participated in tournaments across Argentina, Australia, Brazil, Canada, Chile, France, Germany, Spain, Thailand, the UK, the US and more.
The cimpany said that Pacho’s passion and enthusiasm for the sport of polo has helped popularise it beyond the field, and today the tournaments in Jaipur draw visitors from around the world. With the royal patronage of the Rajasthan Polo Club, Singh continues to further the cause of supporting this unique and historic sport.
“It’s an honour to be selected as Global Brand Ambassador for U.S. Polo Assn., a brand that is so popular and respected in my home country of India and so authentic to the sport of polo. I look forward to representing the brand with great enthusiasm at sporting and fashion events and on social media for fans and consumers around the world!” said Singh.
The Role of a US Polo Assn. Global Brand Ambassador: His role is broad and designed to shine the spotlight on talented polo players and the authenticity of the brand around the world. He will be outfitted in US Polo Association apparel and performance gear both on and off the field, share his polo-related and other daily activities on social media, participate in sporting and fashion events on behalf of U.S. Polo Assn., as well as engage in media requests for interviews and campaigns.
“US Polo Assn. is proud to welcome Pacho to our outstanding roster of Global Brand Ambassadors. US Polo Assn. is a brand that spans 190 countries, including more than 400 brand stores in India alone, and Pacho is a perfect representative of a global polo player that encompasses what our sport-inspired brand is all about –global, vibrant, authentic, and exciting” said J. Michael Prince, President and CEO of USPA Global, which manages the multi-billion-dollar U.S. Polo Assn. brand.
US Polo Association will also launch a Capsule Collection of elevated polo shirts, white sports pants, oxfords, and sport-inspired accessories, inspired by Pacho, that he will promote as a U.S. Polo Assn. Global Brand Ambassador.
The company added that His Highness brings to US Polo Assn. his spirit of sportsmanship and distinctive style that he displays both on and off the field.Pacho has represented India in the sport across the world. He was named Captain of the Indian National Polo Team in 2022. His journey began while he was at school in the U.K., where he joined the prestigious Guards Polo Club and played at different levels in the U.K. He has won almost every major polo tournament in India and was also the youngest player to win the India Open.
He is also working towards promoting polo in Jaipur through various initiatives like high-goal tournaments, Ladies’ Polo, and Junior Polo. He has recently revived the Jaipur Polo Team, to keep the legacy of his family’s contributions to the sport alive.
As patron of the Rajasthan Polo Club, Pacho has instituted various training programs for young sportspersons to enable them to learn riding and polo at very nominal rates, with special programs for girls. It is also thanks to Pacho’s efforts that every polo season now includes low- goal tournaments, Ladies’ Polo, and Out of Hat series for aspiring young players to participate in, encouraging greater participation and inclusivity in a sport perceived by many as elitist. As a result, and unlike any other polo center, Jaipur sees polo fans from many different demographics rush to see and support the game. This is encouraged by His Highness through free access for all at games organised at the polo club said the company.
U.S. Polo Assn said that its strategy is focussed on both brick-and-mortar and e-commerce, as well as overall brand marketing through storytelling.
“We are thrilled to have His Highness, the Maharaja of Jaipur as a Global Brand Ambassador for
US Polo Assn., one of the most important brands in India. Pacho’s stature, popularity, sportsmanship and passion are all an excellent representation of our global, sport-inspired brand.
“The combination of having His Highness as our Ambassador, alongside our new, iconic Legends Campaign, our exciting India website, as well as our revamped stores – it’s an incredible time for U.S. Polo Assn. consumers to be immersed in our unique brand story in India and around the world,” said Shailesh Chaturvedi, Managing Director, and CEO Arvind Fashions.
“We are excited to welcome HH Sawai Padmanabh Singh’s sportsmanship, elegance, and style to U.S. Polo Assn. as we embark on this exciting partnership with him as our brand ambassador. His dedication to the sport and its timeless values align perfectly with our commitment to authenticity. As U.S. Polo Assn.’s brand ambassador, his influence will elevate our brand’s presence on the Indian as well as the global stage.” said Amitabh Suri, CEO of US Polo Assn. India.
The multi-billion-dollar, global, sport-inspired U.S. Polo Assn. brand has launched a brand-specific website USPoloAssn.in. The aim is to further enhance digital offerings for customers and provide easier access to its product offerings. It said that it will launch 100 more stores in the coming years.
Currently, the brand’s retail footprint in India is at more than 400 brand stores, and over 2,000 shop-in-shops, across more than 200 cities in India. Globally, the US Polo Assn. brand is in 190 countries and has global retail sales of more than $2.5 billion.
