Mumbai: Mahindra Tractors and MY FM, the radio arm of Dainikbhaskar Group Ltd, came together to initiate the country’s first digital-fest for farmers- Digital Kisan Mahotsav. The day-long webinar was organized to strengthen and develop self-dependency or ‘atma-nirbharta’ in farmers by introducing new technology to their farming techniques. Information on crop-maintenance, new government schemes and increasing efficacy and efficiency of their existing land through technological innovations in Mahindra XP Plus Series of tractors, were the focus areas of the “Digital Kisan Mahotsav”.
Pradhans of around 125 villages of Rajasthan actively participated in the webinar. Mahindra Tractors had also set-up a live-show at over 250 locations of Rajasthan. Special focus was given to insights on land preparation for key crops like Bajra, Soyaben, Mustard, Gwar and Wheat, which are native to Rajasthan.
Commenting on the initiative, Mr. Rahul Namjoshi, COO, MY FM, said “We have always been gung-ho for initiatives that have never been heard before. Standing true to our belief of being “Vocal for Local”, we are happy to be associated with Mahindra Tractors for Digital Kisan Mahotsav. It is a great step to amplify the farm-produce and develop farming- practices using indigenous methods.”
Applauding the unique initiative, Mr Shubhabrata Saha , CEO Mahindra Tractors, said “ Mahindra Tractors has been at the forefront of the agricultural revolution in India. We are committed to make Indian farmers atmanirbhar giving the latest technology at an affordable price through our tough & powerful tractors which have been known for their consumer relevant features. Mahindra XP Plus Series offers Industry first 6 year warranty, more power, ADDC hydraulics, dual clutch and many other great features making it the preferred choice for all types of farmers.”
The festival culminated with some traditional Rajasthan performances by Ravindra Upadhyay and Sikander Khan Langa.