Mumbai : Mailman, a leading sports digital marketing agency, has expanded its Asia footprint with a Singapore office and senior management hires in eight countries, including Bima Said formerly of DAZN Group.
Shanghai, China : Mailman has officially launched across Southeast Asia with a Singapore office, hiring of Goal.com’s former Head of Asia, Bima Said and dedicated country managers in markets such as India, Thailand, Vietnam and Indonesia, as well as offering services to clients in Japan, South Korea and the Middle East.
Mailman will provide best class digital and content services for clients across Asia, including digital strategy, channel management, content production and community engagement.
Bima Said, Mailman’s regional VP, has previously held high-level positions in Asia at ESPN, Fox Sports, and more recently as Head of Asia for Goal, part of DAZN Group, previously known as Perform Media. Said was responsible for overall growth in APAC of Perform-owned media platform Goal while overseeing content in eight languages across 11 editions.
Mailman has also hired country managers in key Asia markets to ensure its clients are provided with local experts and best-in-class content with ability to leverage on resources, knowledge and insights from Mailman as a group to drive performance and results.
CEO of Mailman, Andrew Collins: “SEA is a young, highly social media driven market with a passion for football and entertainment. Through local teams we will deliver more meaningful connections with the audience and our clients.”
Mailman’s regional VP, Bima Said: “It’s the right time for Mailman to be expanding in Asia. The continent is regarded as a key market for sports IPs looking for growth. Improvements in technology and infrastructure give fans closer and faster access to their favorite leagues, teams and players. More fans are watching and spending, this delivers strong impetus for the growth of all sports across the continent.
Maurizio Barbieri, Twitter’s Head of Sports Partnerships, SEA and Greater China: “Football and entertainment are two of the biggest conversation drivers on Twitter not only in our region, but globally. In fact, in 2018 there were 5.3 billion Tweets about KPop alone, and on the football side, we saw 115 billion impressions of Tweets during the World Cup. So, we couldn’t be more excited to collaborate with Mailman to bring even more premium football and entertainment content from the world’s biggest names to South East Asia, and help them find new audiences on Twitter.”
Last year, Mailman grew its global footprint with a strategic investment in Europe’s leading sports digital consultancy Seven League, with a vision to building the world’s first global digital sports consulting business.
